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4 Scientific Tips to Help You
Get More Blog Comments

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One of the most engaging features of the blogging platform is the commenting system.

Many bloggers believe there is as much or even more value in the discussion than the posts they write themselves. Comments are a classic form of social proof for blogs, and blogs that attract lots of comments appear more authoritative.

Because of all this, comments can become addictive, and many bloggers want to know how to get more of them. While there is a lot of great anecdotal advice out there from experienced bloggers, I thought some might appreciate a more data-driven approach.

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Copyblogger Weekly Wrap: Week of November 29, 2010

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I didn’t write the Wrap last week because Brian didn’t figure many people would be cruising Copyblogger over the holiday weekend, but I think that’s just yet another ethnocentric case of an American arrogantly assuming that his readership isn’t entirely composed of obsessive-compulsive Danish copywriting sailors with a high-bandwidth nautical Wi-Fi connection onboard their schooners.

And to that I say, Tillykke med fødselsdagen!

While I hobble off to the shop to get a fresh quill and have my peg-leg replaced (and naturally to flip each light switch I encounter along the way exactly seventeen times), you can check out what happened this week on Copyblogger:

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The Rockstar Guide to Getting More
Traffic, Fame, and Success

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Have you ever been to a concert where the opening act was just awful?

Maybe their music was okay, but there was something about the performance that undermined your ability to enjoy it. The group just lacked that special something that would make them stand out, that would draw you in.

That quality they’re lacking is called showmanship — and it’s not just for musicians.

You can spot a blogger who lacks showmanship a mile away. Even after they’ve built a small and loyal following of readers, they never reach the level of success that the “A-List” bloggers in their niche achieve.

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How to Craft a Marketing Story that
People Embrace and Share

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You’re telling a story.

Whether you know it or not, or intend to or not … you absolutely are.

Everything you do to market your business is another paragraph, page, or chapter in the story people hear from you. And the story people hear is the one they act (or don’t act) on, and repeat (or don’t repeat) to others.

Now, it’s not necessarily fatal if you’re not aware you’re telling a story, and you’ll never completely control your story anyway. But purposeful storytelling is the mark of the great novelist, screenwriter, and playwright, and purposeful marketing stories are a sure sign of a great content marketer.

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Your Staggeringly Unfair Marketing Advantage

You’ve probably had fantasies of winning an MMA world championship wherein the title match is between you and a skinny seven-year-old.

Maybe you dream of writing a Booker Prize winning novel – with Sir Salman Rushdie working as your confidential ghost writer.

Or perhaps you’re determined to become the next President of the United States, thoroughly enjoying the fact that your last name happens to be Kennedy-Reagan.

If done well, a relevant Content Marketing strategy can create these kinds of conditions for your business. Conditions in which you possess a staggeringly unfair advantage over your competitors.

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