Has the Internet Made Teaching Lucrative?

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When I turned 18, my father took me aside to talk about my future.

“I don’t care what you do for a living“, he said, “as long as you don’t go into education.”

I obeyed to a point. I never did go into academia; I didn’t become a schoolteacher or a professor.

But I currently run a business that teaches craftsmen and professionals how to master the fundamentals of business on their own terms, without spending years in school and without racking up six-figure debts.

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Copyblogger Weekly Wrap: Week of January 17, 2011

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I took last weekend off. It was a mini-vacation with my wife, wherein the objective was to get away from the kids and dogs and “do nothing, in peace and quiet” for a while. Consequently, I discovered that I’ve become damaged goods.

Back in the day, I was able to lay around and do nothing for weeks on end. I’ve lost that ability somewhere along the way. I’ve regrettably become a do-er, uneasy unless I can participate in something.

I also discovered that the less you do, the more tired you are. So on Monday, I took the day off to recover from my long weekend of motionlessness.

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5 Reasons Copywriters Need to Get Data … Or Get Out of the Business

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You create brilliant content for your clients. Smart writing, good analysis, compellingly readable style.

Your copy makes the brand manager feel warm and fuzzy and it looks good on the web page.

But so what?

The marketing and media worlds are shifting … from “tell me” to “show me.” Being able to produce well-written copy alone is no longer good enough for the professional copywriter.

It doesn’t matter how good your writing is. If you can’t show precisely how and why it’s successful, you’re falling behind your competition.

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Freedom, Money, Time, and the Key to Creative Success

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Mark McGuinness is an energetic, creative entrepreneur who lives life precisely on his own terms. He travels when and where he wants, lives where he likes, spends lots of time with his family (he has twin toddlers, heaven help the man).

And he works with the kinds of clients and projects that give him plenty of energy … and, yes, cash.

I had the pleasure of spending an afternoon hanging out in London with Mark last summer, and he’s the kind of entrepreneur who has a life, not just a business.

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How to Craft Landing Pages that Work

Yesterday, Brian told you how to avoid hopelessly screwing up your landing pages.

But does that guarantee your landing page is good, much less great?

Survey says … not so much.

Turns out, Brian’s already told you about a three-step “big picture” approach to crafting copy that results in a killer landing page. You might have missed it because it was delivered under-the-radar. He does that.

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5 Landing Page Mistakes that Crush Conversion Rates

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A landing page is a place you send traffic when you really want some action. And no, this has nothing to do with Craig’s List personals.

It can be a sales page, an email opt-in page, a video landing page, or even a content landing page designed to rank well in search engines. As you might have guessed, there are a lot of ways to screw these up.

Here are five of the most common mistakes people make with their landing pages. More importantly, I’ll tell you how to avoid making them yourself.

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