Check Out the Lifestyle Theme for WordPress

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Whether you’re a one-person shop at a kitchen table, or the next Rupert Murdoch (or both), you need to start thinking like a media business.

Say you want to run an online magazine. Or maybe you’re a personal publisher executing on myriad ideas that need more options than a simple blog post can provide.

You’re covering multiple topics, in multiple formats.

You’ve got video, you’ve got text, you’ve got photos … You’ve got the idea.

How do you organize and layout all that content in a meaningful and attractive way for your readers?

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The Cinderella Guide to Radically Transforming Your Business

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I grew up hearing the story of Cinderella, whose cruel stepmother forced her to work as a servant in her own home.

She spent her days tending the fire, washing and cooking for her evil stepsisters. She dreamed of a better life.

By the end of the story, Cinderella is queen. Her name is synonymous with radical transformation — going from the cinders to the palace.

Think transformation only happens in children’s stories? Cinderella’s metamorphosis follows a series of steps that can help you transform your business if you’re willing to give them a try.

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Copyblogger Weekly Wrap: Week of January 11, 2011

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I discovered this week that Copyblogger has strong fans among the 2-year-old set.

While working on the Wrap Thursday morning and clicking through posts on the homepage, my daughter Sydney became increasingly excited as I scrolled up from the bottom:

Look at that boy!

Ice cream!!

Flower!!!

Makes me wonder if we’ve done proper SEO for the terms “SpongeBob” and “kissing boo-boos.”

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Five Steps to Constructing an
Exceptional Content Experience

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Remember when you could simply sit down and pound out your “web log” post in 10 minutes? Well those good ol’ days are over.

Today, millions of blogs and other types of content are competing for your readers’ attention. Slicing through the clutter means taking your content writing skills to a whole new level.

The best way to bring your A-game is to focus relentlessly on the fundamental mechanics of meaningful content.

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Why Every Smart Business is in the Media Business

Change … not the kind rattling around in your pocket.

We’re talking about the kind of change that keeps you up at night. The kind that makes you wonder why, for all your marketing efforts, not enough folks are finding and doing business with you.

What can you, the small business owner, do about it?

For starters, start thinking like a media company, because that’s the first step to reaping the huge rewards that come from content marketing. And it can work for any small business.

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38 Critical Books Every Blogger
Needs to Read

business books

Your blog is a business.

I’m not saying that your blog should make money. If you’re a Copyblogger reader, that’s probably already something you’re focusing on.

I’m saying that your blog (independent of the other parts of your business) itself has all of the components of a business:

  • You have an idea … that’s entrepreneurship.
  • You write content … that’s the product.
  • You build a list of subscribers and do some guest blogging … that’s marketing.
  • You have readers … those are customers.
  • You run analytics to see what’s working and what isn’t … that’s managerial accounting.

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