6 Questions to Ask Before You Spend a Dime on Graphic Design

image of a U.S. dime (ten-cent coin)

I’ve helped businesses craft effective marketing materials for almost 25 years now, and I’ve had every type of client.

There are the clients who want their website to appeal to everyone — no matter if that means making the design and content so bland it might as well not be there at all.

There are clients who don’t really know why their service is good, or the ones who don’t have a marketing strategy beyond “pitch this product.”

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Copyblogger Weekly Wrap: Week of February 21, 2011

image of Copyblogger Weekly Wrap logo

I’m just now getting around to booking my flight and hotel for South by Southwest, but I’m excited to be doing it at all because it’s one of the best networking events of the year. And by “networking,” I of course mean eating giant cupcakes, visiting funky coffee shops, and somehow sending Pace Smith into hysterics by getting Problogger’s Darren Rowse to walk into a room and loudly say, “Maple syrup!” Don’t ask.

Ah, business. It’s best when it’s not business.

If you’re going to be there too, be sure to look me up. I’ll be the one who got tricked into getting Copyblogger Media brand names tattooed on my forehead.

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How to Write (and Execute) a Simple but Powerful Business Plan

The plan is nothing, planning is everything.
~Dwight D. Eisenhower

Everyone has an opinion on it.

Should you or shouldn’t you write a business plan? Are they a total waste of time, or a necessary vehicle on the path to online entrepreneurial glory?

What if there were a third way to think through and write a business plan for an online business, a much simpler way?

If you’re awake and breathing, it’s obvious we’re living in an unprecedented time of innovation and distributive power. Depending on the type of business or marketing you run, good planning may be smarter than making a plan.

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The Copyblogger Party at SXSW

image of David Wooderson

This is a guest post by Wooderson from the film Dazed and Confused.

Alright, alright, alright – spring break for the Internet, otherwise known as SXSW, is coming in March right here in my beautiful hometown of Austin, Texas.

Number one on everyone’s mind is showing up at the best parties.

Not to worry, there’s a new fiesta in the making. The first in a series of epic Copyblogger parties will take place this year at South by Southwest Interactive.

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The Guilt-Ridden Writer’s Confession

a writer and his page

My general theory since 1971 has been that the word is literally a virus.
~ William S. Burroughs

Writing is a strange and dangerous calling.

I do mean calling. Like Burrough’s word virus, the craft of writing compels us to it in a way that is beyond our ability to resist.

A writer writes.

A writer who does not write inevitably descends into a booze, coffee, sex, nicotine and/or guilt-driven world of pain. Steven Pressfield has covered this ground well.

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The Jersey Shore Guide to
Irresistible Personal Branding

image of New Jersey postage stamp

The Jersey Shore is back and up to its old antics again.

My guess — you being a respectable content marketer who finds that sort of display crude, irresponsible and embarrassing — is that you’re not tuning in.

Hey, I hear you. But do you know who isn’t offended by it?

The 8.4 million people who tuned in to the season premiere last month, making it the network’s most-watched series episode ever.

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