Heretics, Superheroes, and Fighting the
Lonely War of the Writer

image of a typewriter key

The writing life sounded so glamorous, didn’t it?

When you first started writing, you watched people struggling with their problems and knew you could help … if only they would listen.

So you took to the page with metaphorical fist raised, hoping your words would cut through conventional thinking and inspire a revolution.

But it was hard — much harder than you thought it would be — to gain traction.

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Cut the Crap and Write Better Now

image of two sheep

Composition is a discipline; it forces us to think.

If you want to ‘get in touch with your feelings,’ fine — talk to yourself; we all do.

But, if you want to communicate with another thinking human being, get in touch with your thoughts.

Put them in order; give them a purpose; use them to persuade, to instruct, to discover, to seduce.

The secret way to do this is to write it down and then cut out the confusing parts.

~ William Safire

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The 4 Words That Will Get Your Email Opened

image of email in a bottle

“You Are Not Alone”

In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the most-opened subject line I’ve ever seen — by far.

Because Aweber counts each email that’s been opened, even if they’re from the same user, that single subject line has had an average open rate of 90%, and has surpassed the 100% mark several times.

I’ve seen this subject line used successfully on emails ranging from content marketing to personal development to potty training, with a dozen verticals in between.

The results are always the same.

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Why Johnny B. Truant Wears Women’s Underpants

image of female copywriter James Chartrand biting an apple

My name is Johnny B. Truant.

You might know me from stimulating enterprises such as The Badass Project or my own infamous blog, or maybe even the Copyblogger Weekly Wrap.

What you might not know is that I’m a woman.

This is not a joke or an angle or an analogy — I’m literally a woman.

This is my story.

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How to Get More Clients, Money, and Respect for Your Copywriting Business

image of hands on keyboard

You’re a hardworking copywriter who would like to get more clients. You meet a prospect — let’s call him Steve — at a networking event.

You get along pretty well, spending twenty minutes chatting about work, succulent plants, and the crazy behavior of three-year-old Cocker Spaniels.

As this happens, the filing clerk in Steve’s memory pulls out a crisp new index card and starts making notes. (This is a metaphorical file clerk, not an actual tiny person living in Steve’s brain.)

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Third Tribe is Closing to New Members: Get $981 Worth of Extra Goodies This Week Only

Daily Success Deals

A little more than a year ago, we tried out a new idea.

What if there was an online community where you could learn cutting-edge online marketing — without compromising your ideals or turning into some kind of internet hype machine?

What if you could listen in on some of the blogging world’s most successful entrepreneurs, like Darren Rowse, Brian Clark, and Chris Brogan?

What if you could have your individual business questions answered twice a month by these same entrepreneurs?

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