Content marketing tools and training.
Here we go again …
Have you read the news today? Looks like marketing is dead once more.
You know … all you need now is a Twitter handle, a Facebook page and an authentically huge digital smile to reach your audience and rake in the bales of cash (just make sure you keep smiling).
Uh-huh.
There’s always a lot of hype rolling around about marketing, new marketing and the death of marketing.
A long long time ago, around the 5th century BC in Ancient Greece, there were a bunch of hip kids called the Sophists who loved to talk.
Actually, not just talk. They loved teaching people how to debate and come up with persuasive arguments to influence the opinions and beliefs of others through the use of rhetoric.
Rhetoric is the art of using language for persuasive ends. Not unlike copywriting.
This year’s big Oscar winner was The King’s Speech, taking awards for Best Picture, Best Actor, Best Direction, and Best Writing (original screenplay).
When I saw the movie a few weeks ago, I was certainly inspired by the heartwarming tale of a man with a speech impediment finding his true voice.
But, as a solo entrepreneur, I was also moved by the way Lionel Logue (Geoffrey Rush) runs his business.
How are you telling a story with your content today?
You have a blog. Check.
You use Twitter, Facebook and YouTube. Check, check, check.
You might even be using pictures posted on sites such as Instagram. Bonus check.
These are all elements of your content marketing story, and they contribute to the complete story of your brand, your business, and your connection with those in your niche.
