Content marketing tools and training.
When was the last time you wrote something with the intent to specifically motivate your readers to take action?
Admit it or not, we’re all in the same game.
Whether you want someone to buy your product, join your email list, retweet or +1 your post, you’re doing one thing — leading your audience down a path at the end of which lies the action they’ll take.
You want them to do something.
It’s the debate that never ends…
Do those long copy sales pages actually work?
Do people really read that much these days?
And, more importantly, do they actually buy from them?
The answer:
They not only work, they often work better.
Of course, that’s only if long copy is the right call, and done correctly.
I’ve been blogging for six years now, and in that time I’ve noticed something — anyone can do it.
At first, I thought that this was a good thing. But then I realized that every good thing has a shadow side.
So here’s the downside of the accessibility of blogging: It makes the already-terrible writers much, much louder.
There are too many bloggers out there.
How can this be a good thing for you?
Everybody’s talking about it.
Most of it is rumor, hearsay, and innuendo …
We idolize the exploits of the people we look up to, and try to skirt the mention of our own experiences (and shortcomings).
No, I’m not talking about sex — I’m talking about split-testing.
What does split-testing have to do with sex?
Actually, quite a lot…
As we’ve said around here a few hundred times, smart social media marketing is actually content marketing.
Why?
Because people love to share content on social networks.
If that content is yours, you’re being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you enough to buy from you.
Thousands of content creators are getting more targeted search traffic to their sites, their ideas, and their businesses by doing one thing — using our Scribe software.
Here’s what just a handful of them are saying about Scribe:
I have been using Scribe for about three months and my presence in organic listings has jumped almost 50%! I have more visitors than ever before and that is converting to more sales. Thank you for such an easy to use, effective tool. I recommend it to everyone I know!
~ Laurie Cohen
