The 7 Essential Elements of Effective Social Media Marketing

image of social media icons on a smart phone

So in the past few weeks, we’ve told you it’s a bad idea to be a digital sharecropper, building your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).

We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and customers don’t want an unedited version of the “real” you.

So you may be asking yourself — OK, what should I be doing with social media marketing?

How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?

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6 Design Tips That Will Have Your Audience Licking Their Screens

image of dog licking chops

We made the buttons on the screen look so good you’ll want to lick them.
~ Steve Jobs

You’re creating great content to attract an audience. A loyal audience that comes to know, like and trust you.

But what if you never get the attention of that audience in the first place?

What if your blog visitors take one look at your well-written words and move right along because your page looks bland, boring, and amateurish?

You lose them at hello. Your words never had a chance to take root.

That’s where design can help.

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23 Reasons Your Blog Isn’t Making Any Money (And What To Do About It!)

image of broke man

Sure, you want comments.

And subscribers, and shares, and likes.

But you don’t really care about any of these things. You want what they will eventually lead to …

Money.

Yes, traffic is good, and so is reader engagement. But if you’re reading this, chances are you’re running a blog with the intention of marketing a business and making some money.

Now, that could be a bit distressing, because most bloggers are broke.

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How to Turn Yourself Into a Damn Fine Writer

image of a woman holding a pen

If you’re a regular Copyblogger reader, you know that content marketing is the most effective way to promote your business.

Great content can find new customers, help prospects understand why you’re the best choice for them, and can even make your existing customers feel brilliant for choosing you.

It’s the most cost-effective marketing you can do, and can truly transform your business.

So that’s all good — but how do you get all this great content?

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A 7-Step Guide to Mind Control: How to Quit Begging and Make People Want to Help You

image of black and white spiral

Well, why not?

They are the problem, right?

Here you are with a blog or a product or a charity you believe will change the world, and yet no matter how excited you are about the possibilities, no matter how much faith you have in yourself, you can’t help being worried:

  • If you ask a popular blogger for a link, will you get a reply?
  • If you ask a partner to email a product offer to their list, will they agree?
  • If you ask a friend for a donation, will they write you a check?

You don’t know. You can’t know. And it bothers you.

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Why All Great Marketing Contains the Power of the Placebo Effect

image of placebo

Back in the 1950s, a bedridden man faced certain death from cancer of the lymph nodes.

Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen.

Three days after initial treatment, the man was out of bed and joking with nurses. As treatment continued, his tumors shrunk in half.

Ten more days later, he was discharged from the hospital … the cancer was gone.

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