Content marketing tools and training.
If there’s an art to email marketing, it’s being able to write messages that are simultaneously:
Unfortunately, most emails are either pure content or pure pitch.
But when you merge those two elements, you can see a large (and long term) increase in sales.
I’m going to give you precise examples of what I mean.
Starting a business is risky. Horribly, terrifyingly risky.
Nearly all new businesses fail — that’s the official statistic, right? Some say 4 out of 5, some say as many as 95%.
Successful entrepreneurs have a different kind of DNA from the rest of us. Ice water runs through their veins. They thrive on risk. The more insane the odds, the better they like it.
For those of us who have families, or who just don’t feel like living on ramen for the next four years, we’re probably better off keeping the day job.
Do you believe any of those?
You love books. Printed books.
And like most writers, you’re probably an avid reader who has spent thousands of hours with print books over your lifetime.
Perhaps you’re mourning their passing.
No, print isn’t quite dead, but it is struggling. And when publishing is fully reborn, it will be utterly different.
We live a lonely life out here on the internet.
Sure, we’ve got email and blogs and social media and Skype and the occasional contact via an actual phone, but in real-life terms we’re pretty isolated.
We usually live far away from our “work friends.” We swap ideas in small, discreet blocks — a half-hour IM chat with someone here, an email or two with someone else there.
Good writers should get paid for their work. It’s as simple as that.
If this is what you want to do professionally, then you should be paid for it.
A dirty little secret of this business is that many writers that earn a full-time income by putting pen to paper or fingers to keyboard, aren’t any better than the writers who don’t make a dime.
It doesn’t have to be this way.
Let me be clear, you’re not going to find any “get rich quick” ideas in this post. But those writers that earn do have a secret weapon …
Those are the opening lines of a post Brian wrote last year, one that has become a Copyblogger mantra — one of our core philosophies.
