Why Content Marketing Doesn’t Suck

Can regularly publishing relevant, useful, entertaining and valuable information online actually build a business over time?

Or, is this whole content marketing thing just a massive waste of energy?

You can probably guess where we stand on these questions, but in this episode we lay it all out anyway. You, of course, can make your own decisions.

Also, Sonia gets another new executive title based on her expertise in email marketing.

Read More…

The 5-Step Process that Solves Three Painful Writing Problems

image of dentist sign

Recently, I asked the Copyblogger tribe over on Google+ to name their biggest writing challenge.

From the many responses, a pattern developed:

  • How to get started
  • How to cut the fluff
  • How to finish

These three issues are really symptoms of the same painful problem, which boils down to not clearly understanding what you’re trying to accomplish with your writing. Don’t worry … it’s a fairly common ailment.

Read More…

Shiny: The Firefly Guide to Producing More Creative Content

image of Firefly characters Mal Reynolds and Zoe Washburne

I was reading Jonathan Fields’ new book Uncertainty: Turning Fear and Doubt into Fuel for Brilliance this weekend, and one of the insights that struck me the most was his breakdown of the two types of creativity.

Because analogies help us learn, and because Firefly is the best show that has ever been on television, I’m going to call the two types of creativity Mal Reynolds creativity (insight, vision, and brave new ideas) and Zoe Washburne creativity (actually getting something done).

Read More…

9 Resources for Better Twitter Marketing

image of twitter.com logo

The danger of giving good advice is, of course, that it is not often used.

The listener nods politely, saying, “Yes, yes, thank you. That is precisely what I ought to do.”

Then the listener goes right ahead and does precisely the opposite.

“Don’t ever give anybody your best advice, because they’re not going to follow it.” ~ Jack Nicholson

Jack may be right. Nonetheless, below you’ll find the best advice Copyblogger has to offer on using and applying Twitter to your marketing goals.

Read More…

The Johnny Depp Guide to Mesmerizing Marketing

image of johnny depp

On Stranger Tides is just one more in the long line of big budget Hollywood movies. Or is it?

Actually, it happens to be just another movie that Johnny Depp refused to appear in for anything short of $42,000,000.

He charges that amount because the movie can’t exist with out him.

Johnny’s the star of the show. Pirates of the Caribbean without Captain Jack Sparrow is like an ice cream sundae with no ice cream.

But if Johnny Depp didn’t act in movies — if he were a regular job-holding guy from Kentucky — nobody would care about him. Nobody would pay him.

Read More…

Weird Marketing, Irresistible Copy, and More: The Copyblogger Weekly Wrap

image of Copyblogger Weekly Wrap logo

A lot happened over the summer while the Wrap was on hiatus. One of those things was relevant to this here world of marketing and networking and connection and bon-bons… and that was the launch of the Google+ social network.

But I’m just going to come right out and say it: Although the internet at large soiled itself with excitement when Google+ was launched, I checked in, said “Meh,” and went back to Twitter. I mean, I knew people on Twitter. Why did I need to find them all again on Google+?

Of course, Brian’s kind of a big deal over there. Just thought I’d spice up your weekend with something that may get me fired. Again.

Read More…