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Firefly Creativity, Writing Process Tips, and Twitter Resources Galore: The Copyblogger Weekly Wrap

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I like to use these Weekly Wrap intros to feature interesting industry news and tidbits, not to talk about myself and the cool things I’ve been up to. Note: All previous intros that violate this principle have been random coincidences resulting in accidental self-aggrandizement.

Anyway, re: developments in blogging and social media, BlogWorld & New Media Expo made this announcement the other day involving their “Virtual Ticket” program and how they brought some person on to help them restructure it and host it. Oh, and that person is me.

Damn. Did it again.

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Why Content Marketing Doesn’t Suck

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Can regularly publishing relevant, useful, entertaining and valuable information online actually build a business over time?

Or, is this whole content marketing thing just a massive waste of energy?

You can probably guess where we stand on these questions, but in this episode we lay it all out anyway. You, of course, can make your own decisions.

Also, Sonia gets another new executive title based on her expertise in email marketing.

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The 5-Step Process that Solves Three Painful Writing Problems

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Recently, I asked the Copyblogger tribe over on Google+ to name their biggest writing challenge.

From the many responses, a pattern developed:

  • How to get started
  • How to cut the fluff
  • How to finish

These three issues are really symptoms of the same painful problem, which boils down to not clearly understanding what you’re trying to accomplish with your writing. Don’t worry … it’s a fairly common ailment.

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Shiny: The Firefly Guide to Producing More Creative Content

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I was reading Jonathan Fields’ new book Uncertainty: Turning Fear and Doubt into Fuel for Brilliance this weekend, and one of the insights that struck me the most was his breakdown of the two types of creativity.

Because analogies help us learn, and because Firefly is the best show that has ever been on television, I’m going to call the two types of creativity Mal Reynolds creativity (insight, vision, and brave new ideas) and Zoe Washburne creativity (actually getting something done).

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9 Resources That Make You a Better
Marketer on Twitter

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The danger of giving good advice is, of course, that it is not often used.

The listener nods politely, saying, “Yes, yes, thank you. That is precisely what I ought to do.”

Then the listener goes right ahead and does precisely the opposite.

“Don’t ever give anybody your best advice, because they’re not going to follow it.” ~ Jack Nicholson

Jack may be right. Nonetheless, below you’ll find the best advice Copyblogger has to offer on using and applying Twitter to your marketing goals.

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The Johnny Depp Guide to Mesmerizing Marketing

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On Stranger Tides is just one more in the long line of big budget Hollywood movies. Or is it?

Actually, it happens to be just another movie that Johnny Depp refused to appear in for anything short of $42,000,000.

He charges that amount because the movie can’t exist with out him.

Johnny’s the star of the show. Pirates of the Caribbean without Captain Jack Sparrow is like an ice cream sundae with no ice cream.

But if Johnny Depp didn’t act in movies — if he were a regular job-holding guy from Kentucky — nobody would care about him. Nobody would pay him.

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