A copywriter was struggling deeply with his business.
He was getting clients and jobs, but his words weren’t making sales, and his clients rarely called him back.
A friend of his — who had taken up the trade much later than he had — was doing surprisingly well.
The friend was writing for the web, for print, and for radio in several different markets, and was beginning to make a killing.
Clients were raving about his skills, and the results that his words were bringing in.
“I’m in trouble here, I need to know your secret. Can you meet?” the copywriter said.