A copywriter was struggling deeply with his business.
He was getting clients and jobs, but his words weren’t making sales, and his clients rarely called him back.
A friend of his — who had taken up the trade much later than he had — was doing surprisingly well.
The friend was writing for the web, for print, and for radio in several different markets, and was beginning to make a killing.
Clients were raving about his skills, and the results that his words were bringing in.
“I’m in trouble here, I need to know your secret. Can you meet?” the copywriter said.
You might not think that DARPA (the U.S. Defense Advanced Research Projects Agency) would be very concerned about writing copy. 
Tomorrow is Thanksgiving in the States … a day devoted to family, football, and eating our own weight in pie.
