3 Content Marketing Ideas You Should
Steal from Coca Cola

Image of the Coca-Cola logo

Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presentation from Coca-Cola about their upcoming marketing strategy.

The short version?

Content marketing has arrived.

For more than 100 years, Coca-Cola has been one of the world’s foremost practitioners of what they call “one-way storytelling.”

(You and I call that an advertisement.)

Read More…

Why Google+ is an Inevitable Part of Your Content Marketing Strategy

image of Google+

Hear that, content marketers?

That is the sound of inevitability.

It’s the sound of you creating a Google+ page for your business and working diligently to build up a network there with content, conversation, and the occasional cat photo.

Goodbye … free time.

Shameless (yet eerily fitting) references to Agent Smith of The Matrix aside, here’s why every online content marketer needs to be building a Google+ network.

Read More…

7 Content Marketing Links Worth Clicking

The Lede | copyblogger.com

How to work from home like you mean it.

How to code like a hacker. In one year. Via email.

The lost art of becoming good at things, and a handful of reasons why you should have your own place on the web.

Follow @copyblogger on Twitter to grab these links (and more) every week.

This is The Lede

Read More…

Steven Pressfield and the War of Work

It’s human nature to look for the easy way out.

We dream of the “big break” that will carry us away from our current troubles forever.

Then, along comes a guy like Steven Pressfield.

He’s the type that tells you that this single day is what matters. That money and recognition come and go, but your desk and your work remain.

He’s the type that shatters your illusions about the very nature of work, and the reasons why you do what you do.

Read More…

Download Our Free Introductory Guide to the Genesis Design Framework for WordPress

image of genesis beginners guide

We’ve been thinking a lot about people who have hosted WordPress sites lately.

As elegant and simple as it is, WordPress can be a little daunting if you’re just beginning to work with it. The beauty of it though, is that it doesn’t have to be.

So, we’ve been taking some time to think through the big questions people have when they’re just starting out.

Read More…

The Problem with SOPA (And How to Stop It)

Image of a man with duct tape over his mouth
You’ve probably seen the acronym SOPA (and its equally unattractive sibling, PIPA) around the social web.

Maybe you’ve had a lot going on and you’ve hoped it would just go away.

Maybe you figure it can’t be all that bad.

Maybe you believe that the internet has always found a way around censorship and always will.

But while the internet as a whole may be tough enough to survive, you may find yourself crushed in the gears as it all gets worked out.

Read More…