Content marketing tools and training.
This week on The Lede …
If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.
Where do great business ideas come from?
What about products — how can you know (or at least make a highly educated guess about) whether your idea will actually fly in the market?
In his must-read book Breakthrough Advertising, master copywriter Eugene Schwartz wrote:
“This is the copywriter’s task: not to create mass desire — but to channel and direct it.”
Updated as of May 11, 2012:
This article has been updated to reflect the recent change to the profile image sizes on Facebook. Take a look at the DGdesign example to see how the changes could affect your page.
Got a Facebook Page for your business?
Freaking out about creating a good-looking cover photo for your Timeline?
You’ve probably noticed that striking visual piece in the Facebook Pages timeline layout — a nearly-screen-width banner image, known as a “Cover.”
On March 30, 2012, all Facebook Pages were converted to the timeline layout with the cover photo.
But you may have noticed that not every cover image is a home run …
You know the feeling.
You’ve worked hard on a new post, a new video or a groundbreaking new product.
You release it to the world. Publish it to all the social networks, share it with your email list, tell your friends … and nothing happens.
The needle doesn’t move.
Sometimes you just feel stuck. You’re doing everything “you should be doing” but not really going anywhere.
I’m an unapologetic fan of Matt Drudge’s website.
A couple years ago, he (or someone around him) released an official Drudge Report iPhone app.
“Excellent,” I whispered, deep within the halls of the Bruce Family Compound.
I downloaded the thing the day it hit the App Store and opened it up. I opened it a few more times after that … then deleted it before the week was done.
What happened? This was a mobile content app from a website I used almost daily.
What happened was, there’s no such thing as “Mobile Content Marketing”.
There’s a secret to writing a lot of compelling content.
Every successful, prolific content writer knows this secret, and most other people … well, they don’t. And that’s what contributes to the mystique around the magical wordsmithing powers that some writers seem to have.
Well, no more.
Today I’m going to share that secret with you. The secret to prolifically creating excellent content isn’t inspiration or brilliance — it’s found in structure, planning, and research.
