A Ridiculously Simple Way to Get More Revenue and Build Your Audience

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Here’s something you might not know about your audience: They’re willing to pay for something that’s available for free.

Sounds weird, doesn’t it? Given the option between paying nothing and paying, let’s say, a dollar for the same product, some people voluntarily choose the paid version.

Yeah. I know.  

But it’s true. In fact, that’s exactly what recently happened to a colleague of mine. He’d been playing around with creating and publishing ebooks on Kindle, and just for fun he packaged one of his lengthier and more popular blog posts as an ebook.

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Chris Garrett Joins Copyblogger Media as
VP of Educational Content

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I’m delighted to let the world know that the popular blogger and author Chris Garrett has joined Copyblogger Media as Vice President of Educational Content.

You may know Chris from his highly respected course Authority Blogger, from his blog ChrisG.com, or from his guest posts here on Copyblogger and other leading marketing sites.

Chris is also my partner over at Third Tribe Marketing, and worked with us on the Authority Rules conference.

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7 Hardboiled Content Marketing Links

The Lede | copyblogger.com

This week on The Lede

  • The Ultimate Conversion Optimization Reading List
  • The Tao of “No”
  • Why We Share Content Online
  • Agile Content Marketing: How to Grow an Audience that Grows Your Business
  • The Perfect Marketing Strategy for Soap, Soda, and Startups
  • The Marketer’s Guide to Google Plus
  • Freedom Is Blogging In Your Underwear

Want to grab more useful links through the week? Follow @copyblogger on Twitter.

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How to Discover Your Hidden Remarkable Benefit

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What if you’ve got something going for you so remarkable that it virtually guarantees your success?

What if you’re just not seeing it?

Every business needs a remarkable benefit (or USP) in order to stand out from the competition.

Identify that unique element, and you’ll know exactly what the theme of your content marketing should be, because that will be the big story of your business.

The fact is, often that extraordinary element is something you take for granted.

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Four WordPress Themes for Building a
Powerful Content Platform

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It’s been almost two years since I got the email.

It was late on a Tuesday night. I was drinking something good and wondering how the rent was going to be paid when it came through …

“Sonia and I want to hire you,” Brian Clark wrote. I was not a professional copywriter. I had not spent $100,000 on ad school tuition. I was not well known on the Internet or elsewhere.

I may tell the entire story later, but the primary reason Brian and Sonia hired me for this gig revolved around a sustained demonstration of my abilities as a writer. Specifically, I’d written and published over 300 poems to my website over a period of three years.

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The Most Effective (And Fun) Foundation for Your Business

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I sometimes hear that we’re in a “post-authority” culture.

I can see what people mean by it. We’re looking at doctors, religious leaders, and (lord knows) politicians with a skeptical eye.

The Occupy movement is a sign of a growing refusal to accept things “The way they’ve always been.”

And the millennial generation (at least in the eyes of those of us who passed 40 awhile back there) don’t seem to recognize the authority of anyone trying to tell them what to do.

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