Here’s something you might not know about your audience: They’re willing to pay for something that’s available for free.
Sounds weird, doesn’t it? Given the option between paying nothing and paying, let’s say, a dollar for the same product, some people voluntarily choose the paid version.
Yeah. I know.
But it’s true. In fact, that’s exactly what recently happened to a colleague of mine. He’d been playing around with creating and publishing ebooks on Kindle, and just for fun he packaged one of his lengthier and more popular blog posts as an ebook.