6 Enduring Marketing Lessons from the Ironman World Championship

image of ironman race logo

Could you swim 2.4 miles? How about bike 112 miles? Or run 26.2 miles? What about doing all three, one right after the other?

Now, if you can imagine doing this in temperatures well in excess of 100 degrees, you’ll understand what truly makes an Ironman, as well as what defines the Ironman.

Every year a few thousand athletes compete in an endurance event called the Ironman World Championship which is held in Kailua-Kona, Hawaii. This isn’t for the faint of heart, and quite honestly, I classify these people as borderline insane.

But that’s what makes them so appealing and — to put it simply — awesome.

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The Beginner’s Guide to Creating Landing Page Copy that Sticks

image of fishing lures and hooks

Have you ever wondered if your landing page is … missing something?

You look at the conversion stats on your latest landing page and sigh in disgust.

Yeah, some people are subscribing or buying, but you know you should be seeing better results.

Say you’ve thoughtfully used one of the classic “How to” or “List” headline templates because you know that they work.

Everyone you speak to about it absolutely loves your offer.

And yet, the performance of your landing page can be described as mediocre at best. What do you do?

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7 Marketing Links You Can Put to Good Use

The Lede | copyblogger.com

This week on The Lede

  • 20 Principles of Good Writing
  • Social Media and the Art of Being Interested
  • The Shakespearean Guide to Entrepreneurship
  • Why You Should Market Your Startup Earlier than You Think
  • The One Question You Must Answer for Content Marketing Success
  • The 7 Habits of Highly Effective WordPress Publishers
  • Henry Rollins on Hard Work

If you want to grab even more useful links (other than those that make the Lede), follow @copyblogger on Twitter.

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Save 15% on PubCon Las Vegas this October

PubCon logo

For serious practitioners of web publishing, online marketing, and optimization, PubCon is a must-attend event.

PubCon Las Vegas 2012, the premier search and social media conference, takes place October 15 – 18 at the Las Vegas Convention Center, where it will be one of the biggest international gatherings of new media and optimization innovators ever assembled.

And if you’ll be attending, be sure to use our discount coupon to save 15% on your registration.

Just enter cb-6942315 in the “Offer Code” box near the bottom of the registration page.

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How to Protect Your Business’s Most Important Asset (No, It’s Not Your Website)

image of audience

We talk a lot about your self-hosted website as a cornerstone business asset. You own it, you control it, and over time, if you take care of it, it becomes more and more valuable.

Your permission-based email list is an asset as well. You don’t control it to quite the same degree as your website, but it’s still something you build over time that keeps getting more and more valuable.

But there’s something more important than your site or your list. In fact, it’s what gives them value. It’s the reason you’re in business in the first place.

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I Screwed Up This Content Marketing Webinar

Brian Clark

A couple of weeks ago, I did a webinar on content marketing strategy for the online marketing consulting firm, Vertical Measures.

It’s about not just creating content, but creating content that works as marketing. In other words, building an audience that builds your business.

It went pretty well from the feedback I got. So how did I screw it up?

Well, I was supposed to tell you about it before it happened, not after. That way, you could have attended live, participated, and asked questions.


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