Content marketing tools and training.
This week on The Lede …
If you want to grab even more useful links (beyond those that make The Lede), follow @copyblogger on Twitter.
One of the best restaurants in the world lives under the fluorescent lights of a subway tunnel in the underbelly of Tokyo.
Of the hundreds of thousands of eateries across the globe, this one stands apart, not for its size, or its glitz and glamour, but for its Zen austerity and miraculous consistency.
Every day of the year, Chef Jiro Ono arrives at his cramped little 10-seat bar down in the subway to do the one thing he’s dedicated his life to … making the best sushi on the planet.
But his sushi doesn’t come with any bells or whistles, or even any appetizers.
Maybe you’ve watched other bloggers launch their ebooks, and you want to do the same — but something’s holding you back.
You probably already know the benefits of publishing an ebook …
You keep telling yourself that you will write an ebook someday … just not yet. And it’s almost certainly the case that one of the seven common fears in this article is holding you back.
When it comes to converting more prospects into paying customers, it all boils down to how well you understand your buyer’s mind and what they want from your business.
The thing is, your time can’t scale in every circumstance, and there may come a point where you aren’t able to know each and every one of your customers personally. When that’s the case, what’s to be done?
The answer is to turn to rigorously tested research in social psychology.
Branding isn’t your company name.
It’s not a tag line. It’s not a logo.
Branding is just another name for creating a perception.
When marketers ask, “How do we want to brand this product?” what they’re really asking is how they want their audience to think about that product once it comes to market.
A brand is a promise. It’s an expectation of an experience.
The company and tag line and logo and brand colors only exist to call that experience to mind.
Do you freak out when you hear the word negotiation?
Does your gut turn, palms sweat, and heart pound when it comes down to talking price? Do you self-medicate with Tums and a tumbler of Wild Turkey?
Trust me. I understand. I’m not a natural born negotiator. I hate conflict. I hate rejection. But if writing is your business I’ve learned this: you have to know how to negotiate.
Making a living depends on it. But it doesn’t have to be hard.
