I’ve been speaking to a lot of people about content marketing lately.
A common theme I’m hearing is that folks have decided to execute on their content marketing goals, but they get stuck on the basic questions of how to start. Sometimes they’re not sure what the content should be, where to publish, or how often.
Solving those types of questions requires research into the size and nature of the opportunity, and the available budget.
Other times, they just don’t see how they’ll find the hours in the day to do the work. They have a subject matter expert (they may be that expert!) but the task seems insurmountable.