How to Build an Agile Content Marketing Team

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I’ve been speaking to a lot of people about content marketing lately.

A common theme I’m hearing is that folks have decided to execute on their content marketing goals, but they get stuck on the basic questions of how to start. Sometimes they’re not sure what the content should be, where to publish, or how often.

Solving those types of questions requires research into the size and nature of the opportunity, and the available budget.

Other times, they just don’t see how they’ll find the hours in the day to do the work. They have a subject matter expert (they may be that expert!) but the task seems insurmountable.

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Start Your Engines: It’s Time for the
Copyblogger EBookWriMo Challenge!

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As you know, we’re all about smart content marketing here.

And an ebook is a nifty little piece of content marketing that can get you all kinds of things for your business. It can generate traffic, earn you some links, get social sharing love … you can even package it up and sell it as a product.

An ebook can be a fantastic distillation of your topic wisdom and the unique contributions you can make to your audience.

It’s all a wonderful thing … except for the whole writing the ebook part.

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How to Create Epic Content

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Quick theatre history quiz: Can you guess the plot of this play from these two lines?

Then I will out with it at last, my mighty secret! Oh! Sister, women, if we would compel our husbands to make peace, we must refrain …

And:

We must refrain from the male altogether …

That’s from the opening scene of an ancient Greek comedy called Lysistrata by Aristophanes. Any guess what the plot’s about?

If you said “Women going on a sex strike to persuade their husbands to stop the Peloponnesian War” then you’d be correct.

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Free Webinar Today: How to Make Content Marketing Effective and Efficient

Scribe Content Marketing Software by Copyblogger Media

This live webinar is over, but stay tuned, we’ll let you know if/when the recording becomes available.

In the meantime, get even more incredible educational content by registering (free) for the Scribe Content Marketing Library

Everyone is talking about content marketing. That’s because when it comes to driving traffic, scoring higher search engine rankings, and boosting online conversions, content marketing is what works.

But how, exactly, do you make it work for your business?

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A Content Marketing Strategy That Works

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It’s time to get strategic about your content marketing.

After all, it’s one thing to create compelling content that spreads via social media and ranks well in search engines. It’s quite another for that content to build an audience that builds your business.

The key to making that happen? Building authority thanks to that audience.

With that goal in mind, I’m happy to announce another free ebook for you. This is the second installment in a series I’m writing to give you a solid road map to developing a content marketing initiative that works.

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The Most Beautiful Boat in Town

Original Illustration by Tony D. Clark

A young fool had spent seven years building a beautiful small boat by hand.

An entire year was taken sketching out the design, throwing away hundreds of ideas until he hit upon the flawless one.

He’d traveled hundreds of miles to find and fell the perfect cedar tree. He milled the strips himself. He’d planed and sanded for months.

Neighbors started coming to his home and sitting for hours, watching him labor. They were all amazed by his skill, focus, and passion.

Local blogs picked up the story and ran profiles about the young fool, and his ambitious project.

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