We’re coming up on seven years since I started Copyblogger. That alone is hard for me to wrap my head around, and yet … here we are.
Since day one, it’s been about content. Not just words that fill up a webpage, but valuable information that attracts attention, drives traffic, and builds businesses.
But there’s another thing Copyblogger has always been about, and that’s the people who create the content. For the most part, especially for us, that means writers.
The last several years (and especially 2012) you’ve heard a lot about content marketing. Some might say too much, but trust me, it’s not going away. We won’t go back to straight pitches, clever commercials, and filler website copy after being offered strategic content with independent value – the Internet-empowered prospect won’t tolerate it.