Is it Finally Time for You to Step Up?

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A frail older woman, never married. Living in a large house that she has inherited. Her materials needs are met, but her days are lonely.

Health challenges have confined her to a wheelchair, and she is feeling increasingly isolated. Increasingly … useless.

Her life has very little meaning, and less pleasure. She wonders why she keeps going. And sometimes, very late at night, she considers simply … quietly saying good-bye.

But not today. Today she is having a visitor for tea, a friend of her nephew’s.

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Here’s How Seth Godin Writes

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When Seth Godin talks, people listen.

We’ve been listening for years to this bestselling author of 17 books with a storied background in publishing, entrepreneurship, and online marketing.

It’s no coincidence that Mr. Godin writes like he talks, with conviction. And that his mission has always — in one form or another — been to dispel your fear of being remarkable.

Remarkable writing requires an evaluation of the Self, and Seth offers his wisdom to all of us about writing every day and letting go of your fear.

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How to Know if You’re Entering a Viable Niche

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When western companies first visited a deregulated India, they were licking their fingers in anticipation.

India was a country of just under one billion people at the time, and businessmen were seeing dollar signs everywhere they looked.

But, numbers alone don’t make sales.

Many companies burned themselves trying to get off the ground, because the vast majority of people simply couldn’t or wouldn’t buy their products.

They learned — after a lot of trial and error — that sheer numbers aren’t everything.

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Introducing the Metro Theme for WordPress

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With magazine-style websites running hotter than ever, I recently went to work with my team at StudioPress to design a new WordPress theme that captures the beautiful opportunities that wide-screens hold.

Have you ever opened a website on a wide-screen monitor and found it hard to view because it only took up a small part of the screen?

It’s like watching a TV show from the ’70s — in that old square format — on a beautiful new HDTV.

With the Metro theme for WordPress, we present our widest theme to date … with complete mobile-responsiveness.

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10 Ways to Write Damn Good Copy

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Writing effective copy is both an art and a science.

It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking.

Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea. It’s how you know if your content marketing is working.

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5 Writing Articles You Should Read

The Lede |

This week on The Lede

  • Web Design is Still About the Words
  • How this Man Sells $30,000,000 in Wine Every Year via Email
  • Ripe Prose in the Dairy Case
  • The Raw Power of an Ultra-Specific Headline
  • Seth Godin on Slow Media

Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter.

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