Comments on: The Four “P” Approach: A Persuasive Writing Structure That Works

By: Woody Costume

Woody Costume — Sun, 03 Jul 2011 07:37:34 +0000

Thanks for such a great post. I understand the basic idea of “show dont tell” when writing but I’ve always had a problem with the PUSH phase. I really have to work on my writing skills. I’m picking up a lot of great information on good quality sites like this. Thanks.

By: James M.

James M. — Sat, 26 Mar 2011 01:54:58 +0000

I have come to resolve the issue about who invented the concept of the four P’s debated above.

Since no one is claiming it, I will take credit. I have always been very comfortable taking credit for things and I see this as an excellent time to build my reputation as a copywriting guru (similar tactics earned me recognition in the screen writing business).

It was not the vile Lord Voldermort nor the majestic creator of ETR. Nor Forde, though bless him for his truthful, if not excruciating honesty.

It is was I. Now can we get back to thanking Brian for this excellent article. Thank you Brian. You are the Eugene Schwartz of our time.

Sincerely,

Ben Affleck and Mat Daemon.

By: Sales Copywriting « Forum Lapy

Sales Copywriting « Forum Lapy — Tue, 09 Nov 2010 00:32:45 +0000

[...] http://www.copyblogger.com/4ps/ [...]

By: Natalie Sisson

Natalie Sisson — Fri, 23 Jul 2010 14:21:05 +0000

Great article Brian and excellent food for thought. I’m generally more of a freestyle writer in that I’m not so structured but understand the basics of what makes a good/ great compelling read.

As a marketer at heart I was always brought up on the 4 Ps of marketing – as mentioned above – Product, Price, Promotion and Place and sometimes People (although you think that latter one would always be a given).

By: lace wigs

lace wigs — Wed, 26 May 2010 01:14:27 +0000

I like how you expanded on AIDA and how it relates to the 4Ps , showing how the 4Ps provide more detail as to the why and how of each part.

By: Puppy Love

Puppy Love — Sun, 17 Jan 2010 12:18:56 +0000

I am a new blogger and has always considered myself a better writer more than anything else. But this has put me to shame for I still have so much to learn and develop my own style. So thank you.

By: christian louboutin

christian louboutin — Fri, 09 Oct 2009 07:11:10 +0000

Statistics, studies, graphs, charts, third-party facts, testimonials, a demonstration that the features of your product deliver the benefits you’ve promised—these are all part of the Proof section of your piece.

By: ravi

ravi — Sat, 26 Sep 2009 18:03:29 +0000

It’s not me.

And I’ve been threatened with law suits for mentioning his name.

We call him Lord Voldermort – He who must not be named.

Forde probably “lifted” it from Lord Voldermort.

By: The 4P’s - A Persuasive Writing Structure | Gordon Dickinson

The 4P’s - A Persuasive Writing Structure | Gordon Dickinson — Wed, 29 Jul 2009 00:23:01 +0000

[...] at http://www.CopyBlogger.com I found a great article on “The 4P’s” that aims to create a persuasive writing structure. I can see this structure being relevant to [...]

By: How to Super-Charge Your Content With Emotion — Copyblogger

How to Super-Charge Your Content With Emotion — Copyblogger — Fri, 13 Feb 2009 14:57:31 +0000

[...] structure matters. And it helps to learn how to write as well as you [...]