What’s the second most important part of your blog post after the title?
Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph.
Just imagine how disappointed you’d be after crafting a killer headline for your post, only to lose readers with an opening that failed to carry the momentum. A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.
So, here are 5 ways to open your post that will capture the reader’s imagination and pull them deeper into your content.
1. Ask a Question
Opening your post with a question is a rhetorical device (hence, the “rhetorical question”) that creates curiosity and gets the reader thinking. Thinking equals active engagement with your writing, and that’s a very good thing.
2. Share an Anecdote or Quote
Anecdotes are quick stories that can make people laugh or immediately establish the main point of your post. A nice quote from a recognizable authority or famous person can also work wonders when holding attention in those crucial opening seconds.
3. Invoke the Mind’s Eye
Producing a mental image in a reader’s mind is one of the most powerful things you can ever do as a writer, so expressly engaging the imagination is a powerful opening technique. Activate the mind’s eye of the reader by using words like “imagine,” “picture this,” “do you remember when,” etc.
4. Use an Analogy, Metaphor or Simile
Analogies, metaphors and similes are some of the most powerful devices available when it comes to telling a story in a single sentence. This is a great way to capture a reader’s attention and also acts to provoke mental imagery that allows readers to tell a story to themselves.
5. Cite a Shocking Statistic
Starting off with an interesting factoid is also a great technique. People love being provided with interesting data, but only if it is unique, startling, or even shocking. The statistic should also be directly relevant to the point of your post as well.
Bonus Tip: The third most important part of your blog post is the closing. A great way to close is to tie back into your opening.
So, which of the 5 techniques did I NOT use in the opening to this post?
Subscribe to Copyblogger today!
Add Copyblogger to your Technorati favorites.
191 comments... add one
#1 Tim L. Walker → 09.19.06 at 11:43 am
Great post (consider it saved for later).
I think you missed #5… I had to go back and double check for the simile, though, as it was near the top. :P
#2 anty → 09.19.06 at 11:49 am
Thanks for these tips! I always forget how powerful simple words can be ;)
#3 Nick Wright → 09.19.06 at 11:58 am
Or you can just post a photo of a monkey.
People love monkey’s (see: every other tv commercial).
:-)
In all seriousness, great post Brian. #3 is my all-time favorite copywriting tip.
#4 Mike Empuria → 09.19.06 at 12:04 pm
I think that you used all five.
1 = “What’s the second most important part of your blog post after the title?”
2 = the link to “crafting a killer headline”
3 = “Just imagine how disappointed you’d be…”
4 = “like inviting someone into your house, only to slam the door in their face”
5 = “often spent an entire week on the first 50 words of a sales piece”
#5 Brian → 09.19.06 at 12:04 pm Copyblogger
>>double check for the simile…
That one’s a bit tricky, but it’s actually an analogy.
Here’s a simile from a song that just popped up in my iPod shuffle:
I hold the microphone like a grudge.
Eric B. & Rakim
I Ain’t No Joke
#6 Yu → 09.19.06 at 12:14 pm
Stats?
Point made, point taken. Might I add, scanability? Just by reading the headings and subheadings I get the point… which is great for browsers (as in people). And then if you’re an interested reader you can go back to the points and read in detail.
#7 Jim Cronin → 09.19.06 at 12:16 pm
It has been a pleasure reading your tips/secrets/suggestions/hints/guides/lists for the last 3 months. I have learned so much. Although I may have elements in my posts that already meet your guidelines, none are quite as thorough, so it is always valuable to keep your emails handy.
Today’s was an excellent example, so I had to thank you.
#8 Jessica Duquette → 09.19.06 at 12:32 pm
How’s this for a shocking statistic!?
[BTW whatever happened to the ill-fated interrobang that was supposed to change our grammatic lives? I remember being enchanted with the idea in 6th grade, but I haven’t heard anything of it since…]
In 2001, Ikea conducted a random survey of 620 customers across the US to uncover their organizational and lifestyle habits.
What they discovered was a somewhat dismaying (in my opinion) and most assuredly shocking statistic:
31% of the respondants got MORE SATISFACTION from cleaning a closet than from having sex.
Hmmm.
#9 Michael A. Stelzner → 09.19.06 at 1:08 pm
How about use a number, like “5 ways to …”
People like actionable titles.
Mike
#10 Todd → 09.19.06 at 1:13 pm
“A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.”
Wouldn’t it be more like inviting someone into your home only to show them to the basement? Or inviting them through your front door only to show them out the back door?
#11 Brian → 09.19.06 at 1:19 pm Copyblogger
Todd, well… I don’t know.
The analogy I used worked for me because a reader who clicks away before getting “in” to the meat of your content has never really made it through the door at all.
So your bad opening really is “closing the door” on the reader, metaphorically speaking of course. :)
#12 5 Simple Ways to Open Your Blog Post With a Bang by Blogging Pro → 09.19.06 at 1:31 pm
[…] 5 Simple Ways to Open Your Blog Post With a Bang Copyblogger has an article up explaining five simple and effective ways to open your blog post with a bang. I highly recommend trying atleast one of these on most of your blog posts, as I have read far too many lately where it takes almost five or ten minutes for me to get to the meat and potatoes of what the writer is trying to say, and that was after pushing through to read it without any sort of hook at the start. 1. Ask a Question. 2. Share an Anecdote or Quote 3. Invoke the Mind’s Eye 4. Use an Analogy, Metaphor or Simile 5. Cite a Shocking Statistic […]
#13 Tony D. Clark → 09.19.06 at 2:07 pm
I have a 6th one for you. Use a cartoon!
Since I illustrate my posts with my cartoons, I try to use them to make the post more interesting. I’ve played around with the placement, and based on the readers I’ve talked with it seems to be working. Most seem to go Headline > Cartoon > Opening paragraph. I try to make the drawing interesting enough to make them want to read (or continue reading).
Then again, I could just be fooling myself ;) I’m learning and making it up as I go along.
#14 Brian → 09.19.06 at 2:11 pm Copyblogger
Tony, I agree. A captivating photo or illustration can really help. I need to use more of them here myself.
#15 Rosano Coutinho → 09.19.06 at 3:34 pm
I hate to say it but I didn’t read your intro, I just went to the 5 points. It’s good to know that you used all of them though :)
#16 Brian → 09.19.06 at 3:45 pm Copyblogger
Ha ha ha… that happens a lot with list posts, which is another reason I made the closing reference the opening. :)
#17 Dominic → 09.19.06 at 4:08 pm
Is asking the question at the end an example of a good way to close a blog post?
I guess it is since I’m commenting and will probably link to it :)
#18 ross → 09.19.06 at 5:44 pm
man…you’re just too good!
#19 chartreuse → 09.19.06 at 6:19 pm
This was an important post.
I like to tease folks in my openings. I guess that’s number…um…
#20 Brian → 09.19.06 at 6:59 pm Copyblogger
1, 3 or 4 Char, unless it’s a Paris Hilton post, in which case it’s 2. :)
#21 Roberta Rosenberg → 09.19.06 at 7:59 pm
#1 is my favorite opener and I’d agree with Schwartz (and who wouldn’t), the first paragraph sets up EVERYTHING else that follows. It gives the reader the proper context from which to proceed.
#22 Dave Navarro → 09.19.06 at 8:24 pm
Great post, Brian. I consider this to be more of a “checklist” post than a “list” post because it’s a great pre-flight checklist for EVERY blog post. It’s important to remember that taking the time to make sure your post is polished goes a long way towards getting it read (and, as importantly, linked to).
Keep up the rockin’ work -
Dave
#23 Joseph Ferrara.sellsius → 09.19.06 at 8:49 pm
Don’t you ever run out of great material? Thanks again for the simple truth. As others have suggested, photos/images can also have enormous impact. This would be an interesting test: Just post a headline and an image and see what happens. Anyone ever try it?
#24 Steve Olson → 09.19.06 at 9:48 pm
I found you through Problogger Group Writing Project. You are good! I’ll be back.
Thanks,
Steve
#25 Jim Messenger → 09.19.06 at 11:18 pm
Brian,
Your blog has been a favorite of mine for quite some time. As of tomorrow it will be required reading for all staff members.
Thanks for the great work.
Jim
#26 John Dowdell → 09.19.06 at 11:31 pm
I don’t like posts which start catchy, yet empty.
I like posts which tell me, up front, what I’ll learn from reading the rest of the stuff.
Get to the point, right up front. Then you can tease me to read more.
But first I have to know why I should invest in reading your text.
Thanks for letting me vent. ;-)
#27 Beta Alfa 2.0 » 5 öppningar som fångar läsaren → 09.19.06 at 11:41 pm
[…] Copyblogger: 5 Simple Ways to Open Your Blog Post With a Bang […]
#28 links for 2006-09-20 at [MacStansbury] → 09.19.06 at 11:55 pm
[…] 5 Simple Ways to Open Your Blog Post With a Bang Or use monkeys. Or numbers. (tags: copyblogger writing tips blogging) […]
#29 » 5 manieren om een artikel met succesvol te openen » Enthousiasmeren → 09.20.06 at 12:17 am
[…] Wat is het meest belangrijkste deel in je artikel na de titel? Volgens het artikel 5 Simple Ways to Open Your Blog Post With a Bang van copyblogger is dat the eerste alinea. […]
#30 Andrew → 09.20.06 at 12:21 am
Great post, I too came via Problogger, and I will definitely be returning.
#31 Steven Aitchison → 09.20.06 at 12:42 am
Some good points in the post. I think until one gets established it is worth noting every point on how to grab readers attention. Once established people tend to read posts regardless.
#32 Change your thoughts » Blog Archive » Open you blog post with a bang → 09.20.06 at 12:59 am
[…] Copyblogger has a great post on how to grab readers attention on your blog posts. I know myself I read a paragraph, or two if the headline grabs me, and then switch off if it is not up to much. The main suggestions are: […]
#33 Miha → 09.20.06 at 2:09 am
No. 1 - opening with a question always works good for me.
#34 Alvin → 09.20.06 at 3:44 am
Love your tips! Following your tips have led me to a tighter and leaner writing.
Maybe you could do 5 simple ways to *end* your posts with a bang next :)
#35 Writing Effective, Attention-Getting Headlines and Titles on Your Blog « Lorelle on WordPress → 09.20.06 at 4:22 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang […]
#36 Hendry Lee → 09.20.06 at 4:26 am
Brian, great post.
And Rosano is right too.
Sometimes people stop at the first picture, or subhead. If you provide numbered points, they might as well stop at the first to see what you have to offer.
For example, because you use h3 tags for your points, what I immediately notice is 1. Ask a question, after the title.
That aside, there is logically no where else to capture reader’s attention other than the headline and opening paragraph.
Just another list to print and stick on the wall. ;)
#37 Dale Cruse → 09.20.06 at 6:18 am
Advanced journalists are taught never to use the question lead (#1). As an example:
“Do you ever wonder about paper clips?”
If the answer is “no,” then you’ve lost the reader already.
While I freely admit that blog writing isn’t necessarily journalism, I believe the concept still applies.
#38 Brian → 09.20.06 at 6:27 am Copyblogger
Dale, it doesn’t.
In blogging, as in copywriting, you have to know your audience. Unlike general journalism, you should always know what kind of question will catch your intended audience’s attention, or you’re missing something very important.
#39 5 Ways to Keep a Reader’s Attention at LifeSpy → 09.20.06 at 7:13 am
[…] Writers take note, CopyBlogger has a 5 great points to help you craft that all important first paragraph. […]
#40 J David → 09.20.06 at 7:17 am
Great post. I have been trying to find ways to boost readership for my site and I just found this site, so I will look around here to see what I can dig up. Hopefully, my writing will improve… sigh…
#41 ThePublishingSpot → 09.20.06 at 9:17 am
A Hundred Million Percent Better…
I literally fell out of my chair when I read my first Copyblogger post. Can you see me, laying there on the floor, stunned by his wisdom? I’m no statistical genius, but I estimate that I followed Copyblogger’s advice a……
#42 Michel Leblanc, M.Sc. commerce électronique. Marketing Internet, consultant et conférencier » 5 façons d’ouvrir vos billets avec aplomb → 09.20.06 at 9:21 am
[…] Copyblogger.com fait une leçon intéressante sur les manières de capturer l’attention des lecteurs de votre blogue, dès les premières lignes. Voici un résumé traduit librement de ses 5 conseils. […]
#43 Glenn (Customer Service Experience)Ross → 09.20.06 at 9:31 am
Brian, great post. I linked to it on my blog network’s wiki. I also agree with John in that I want to know up front what’s relevant. I think you can do that with your tips. I find my posts getting shorter as time goes by (it’s the Seth Godin influence) and, practicing what you preach, I hope more relevant.
#44 Easton Ellsworth → 09.20.06 at 10:06 am
Brian, great post. Here’s what I think - a thousand blog posts have already shared the same or extremely similar tips to your above - but you are a master at framing the words and ideas so as to stick in people’s minds and impel them to discuss. Thus it’s original and fresh and rewarding all at once. Thank you!
My Yoda PEZ dispenser bows reverently to you :).
#45 美味饭 - links for 2006-09-20 → 09.20.06 at 10:17 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang (tags: blog 文章 博客报 阅读 list) […]
#46 Lino Resende → 09.20.06 at 11:26 am
Good tips and great post. I always think that using simple words is more efecttive.
Thank you for the advise.
#47 Latest News → 09.20.06 at 12:00 pm
Nice articles for blog posting , please also provide more articles on blog posting
#48 Andrew Garrett’s Mutation » 5 Simple Ways to Open Your Blog Post With a Bang | Copyblogger → 09.20.06 at 2:41 pm
[…] 5 Simple Ways to Open Your Blog Post With a Bang Most bloggers haven’t had any formal writing training, right? […]
#49 Deep Jive Interests » How to do “How-To” Lists → 09.20.06 at 5:37 pm
[…] Meaty: Yes, your how-to should actually contain some redeemable and worthwhile information. It should be as accurate and complete as possible. Resuscitating rabbits? Yes, it IS important to include that part about the defibrillator, but also the part about the intubation tray as well. I mean, how else are you going to control the airway? […]
#50 Akkam’s Razor → 09.20.06 at 8:10 pm
[…] 5 Simple Ways to Open Your Blog Post With a Bang | Copyblogger (tags: blogging writing tips Blog content copywriting howto) […]
#51 Rich Dad and Your Internet Business | Art Of Money → 09.20.06 at 9:52 pm
[…] Okay, I just made that stat up, but I so much wanted to follow at least one of Brian’s writing tips [#5]…I’m guessing that it may just be true though. […]
#52 links for 2006-09-21 | blog.forret.com → 09.21.06 at 5:08 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang | Copyblogger 1. Ask a Question 2. Share an Anecdote or Quote 3. Invoke the Mind’s Eye 4. Use an Analogy, Metaphor or Simile 5. Cite a Shocking Statistic (tags: blogging writing tips copywriting content) […]
#53 Waterfall Web » Quick Links for 21 September → 09.21.06 at 5:28 am
[…] 5 simple ways to open your blog post with a bang (might try using some of these suggestions one day!) […]
#54 BusinessBlogWire → 09.21.06 at 5:35 am
5 Tips on How to Give Your Blog Posts a Magic Middle…
Even with a bang-bang beginning and a Hollywood ending, your blog posts can suffer from a meatless middle. On the other hand, a well-written middle section can enhance a post’s impact immeasurably. Here are 5 tips on how to make……
#55 lemasney.com » Blog Archive » links for 2006-09-21 → 09.21.06 at 8:13 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang | Copyblogger 1. Ask a Question […]
#56 Bomb.org.uk » Blog Archive » links for 2006-09-20 → 09.22.06 at 2:15 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang | Copyblogger interesting article on how to write a briliant and informative article for your blog and the key things to use. (tags: blogging writing tips Blog content copywriting howto) […]
#57 Riihele → 09.22.06 at 5:28 am
Hei Brian.
Brilliant tips that remind me of school and the essay writing as these exact same ones we were adviced to apply in our writing. Take care. =)
#58 Teresa Boardman → 09.22.06 at 7:45 am
I am so bad at writing headline that I have to write my peice and then go back and figure out what to call it. headlines are hard because you only get a few words.
#59 links for 2006-09-23 — 7 seconden — Cuiusvis hominis est errare → 09.23.06 at 7:17 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang | Copyblogger (tags: blogging) […]
#60 LawBiz Blog → 09.23.06 at 11:27 am
Do you want to be more effective?…
Do you want to make your writing and your presentations more effective? Do you want people to pay attention to what you say? Then, see 5 simple tools that will help you. Thank you to Lisa Solomon for this lead…….
#61 triticale → 09.23.06 at 9:22 pm
The thing is that statistics aren’t shocking anymore. Everyone knows that 41.7% of them are inaccurate.
#62 Sales Intensity → 09.24.06 at 2:04 am
[…] The key to getting prospects to read your sales communication is to make it interesting. This has to happen right from the beginning. Brian at Copyblogger has a great post up on this topic. The title is: 5 Simple Ways to Open Your blog Post with a Bang. Although this post is intended for blogs and bloggers, the principles are applicable to sales correspondence. Here are Brian’s tips: 1. Ask a Question Opening your post with a question is a rhetorical device (hence, the “rhetorical question”) that creates curiosity and gets the reader thinking. Thinking equals active engagement with your writing, and that’s a very good thing. […]
#63 Working at Home on the Internet → 09.25.06 at 11:01 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang by Brian Clark… After the Headline, Brian tells how to keep the readers interest with the first paragraph. […]
#64 TypePad Hacks → 09.25.06 at 1:10 pm
What To Do When People Steal Your Blog Content…
In a recent comment, Sylvia Forester asked What can we do to stop Bitacle from stealing our posts and making money off of them? Rather than responding in the comments, it seemed like a good topic for a full blog…
#65 links for 2006-09-25 « the plan → 09.25.06 at 6:39 pm
[…] 5 Simple Ways to Open Your Blog Post With a Bang | Copyblogger (tags: blogging blog writing tips) […]
#66 5 Simple Ways to Open Your Blog Post With a Bang (The Pro Blogging Elite) → 09.25.06 at 7:25 pm
[…] Copyblogger offers 5 Simple Ways to Open Your Blog Post With a Bang […]
#67 Carol → 10.03.06 at 4:28 pm
Thanks for this post. I’m seriously interested in improving my blog(s), so will be checking back often. I’ve always liked the power of questions, but now I’m going to add quotes and shocking statistics to my real estate blog.
#68 Blogue marketing interactif de l’Association marketing de Montréal » Blog Archive » 5 façons d’ouvrir vos billets avec aplomb → 10.04.06 at 2:20 pm
[…] Copyblogger.com fait une leçon intéressante sur les manières de capturer l’attention des lecteurs de votre blogue, dès les premières lignes. Voici un résumé traduit librement de ses 5 conseils. 1-Poser une question rhétorique. […]
#69 Le techno-blogue à Steph! » 5 façons de donner du punch a un billet → 10.11.06 at 8:51 am
[…] Michel Leblanc nous fait découvrir un billet de CopyBlogger.com qui donne 5 façons d’ouvrir un billet avec du punch. […]
#70 john → 10.15.06 at 1:10 am
I like your idea about your title asking a question. i think i will try that thanks.
#71 What Could Be (dot com) » bye-bye, blogger’s block → 10.19.06 at 12:00 am
[…] Once you’re ready to fire up your laptop and try again, there are some great articles out there to get you going. Copyblogger has 5 Simple Ways to Open Your Blog Post, which has some great advice for hooking your readers. Functioning Form passes along some semantics to avoid in Dead Words Walking. Finally, LifeDev titles a post The Best Blogging Advice Ever. Period. and with a statement like that, how can we not believe? […]
#72 What Could Be (dot com) » bye-bye, blogger’s block → 10.19.06 at 12:00 am
[…] Once you’re ready to fire up your laptop and try again, there are some great articles out there to get you going. Copyblogger has 5 Simple Ways to Open Your Blog Post, which has some great advice for hooking your readers. Functioning Form passes along some semantics to avoid in Dead Words Walking. Finally, LifeDev titles a post The Best Blogging Advice Ever. Period. and with a statement like that, how can we not believe? […]
#73 How To Create An Impact With Your Blog Posts at Easy Wordpress → 10.22.06 at 11:21 pm
[…] This post by Brian Clark talks about how to open your blog posts with a bang. While you may argue that most of it is either common sense, or just basic copywriting tactics, you’ll be suprised by how often you leave out these “basic stuff” on your blog post. […]
#74 How To Create An Impact With Your Blog Posts « Wordpress Updates → 10.25.06 at 9:24 pm
[…] This post by Brian Clark talks about how to open your blog posts with a bang. While you may argue that most of it is either common sense, or just basic copywriting tactics, you’ll be suprised by how often you leave out these “basic stuff” on your blog post. […]
#75 How to Go Out In Style With Your Ending | Copyblogger → 10.26.06 at 7:53 am
[…] Once you’ve sucked people in with your headline, entranced them with your opening, and sent them down the slippery slide with each sentence until the conclusion, you may find yourself wondering… […]
#76 Daily Links at All Things Streaming Vlog → 11.05.06 at 12:00 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang | Copyblogger (tags: blogging writing tips blog howto copywriting content) […]
#77 (b)logicalnot » Blog Archive » 5 Simple Ways to Open Your Blog Post With a Bang → 11.05.06 at 8:40 pm
[…] From Copublogger : What’s the second most important part of your blog post after the title? […]
#78 Adeolu Akinyemi → 11.19.06 at 6:04 am
I’ve been sneaking in and out of here for a while now, you are really very good. These tips also do not just work for writing alone, they work for speaking as well.
By re-modelling your tips for speaking, I could begin to sound like an authority in the topic :) Any copyright issues to this :)
Don’t mind my sense of humor. Just to let you know that I really find your site useful…both as a writer and a speaker.
#79 Kiran → 11.29.06 at 2:15 pm
As a total novice in the art of blogging (corporate or otherwise!) I am delighted I’ve stumbled across your site!
I have been asking numerous questions for a while….those that know anything seem to know that we should be blogging….but nobody could tell me how!
You’ve answered the numerous questions I had, and made me realise how much I didn’t know that I didn’t know (if you get what I mean!!).
You are ace…..thank you.
Needless to say, I have subscribed. And shall be recommending others to do so too.
#80 How to Write Exquisite Subheads | Copyblogger → 12.06.06 at 1:18 pm
[…] You’ve hooked them with your headline, and captivated them with your opening. […]
#81 Blogscapes → 12.11.06 at 8:50 am
This is my first time reading your blog. Thanks for the useful tips. I realised that the tips for blogging are pretty much the same as tips for good writing! Will be adding your blog to my blogroll as I think my readers can benefit from reading your blog. cheers.
#82 bintar → 12.14.06 at 12:24 am
mm.. it is my first also. But it is shocking, questioning, invoking minds. Thanks for this information
#83 The Best of Copyblogger (According to Time Magazine’s Person of the Year) | Copyblogger → 12.21.06 at 11:14 pm
[…] 5 Simple Ways to Open Your Blog Post With a Bang […]
#84 Speed-linking : 5 Great Blogging Tips | Friedbeef’s Tech → 12.29.06 at 7:29 pm
[…] Tip #5. 5 simple ways to open your blog posts with a bang “Just imagine how disappointed you’d be after crafting a killer headline for your post, only to lose readers with an opening that failed to carry the momentum. A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.” […]
#85 Write and Publish Smart » Make It Compelling → 01.25.07 at 8:55 am
[…] An opening paragraph that draws the reader in. Again, check what Brian has to say about getting a document off to a good start. […]
#86 Do You Digg This Headline? | Copyblogger → 02.06.07 at 1:47 pm
[…] Some things remain constant… the headline and the opening are the most important words on the page. Check out how Andy Hagan’s uses these headline cheat sheets in his viral link building practice, but don’t forget about the importance of your opening paragraph. […]
#87 Blog-Artikel: Tipps zum Schreiben im Netz « FINGERPRINT → 02.15.07 at 11:08 am
[…] 15. Februar 2007 Fundsachen im Netz: Nützliche Tipps findet man hier und im Blogatelier. Weitere Details über Blogs finden sich hier. Verfasst von Fingerprint Abgelegt in Schreiben allgemein […]
#88 75 Resources That Will Help You Write Better Content · un/popular web culture → 02.21.07 at 2:35 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang […]
#89 Blogging For Beginners » If Word of Mouth Doesn’t Work - What Do You Do? → 02.21.07 at 7:13 pm
[…] Making good conversations and selling your ideas, wares and persona is what blogging is all about. If you’d like to find more ways of making your blog effective as a personal selling tool then make sure you read Brian Clark’s: The 5 Simple Ways to Open Your Blog Post With A Bang. […]
#90 thepaperbull.com » praising copyblogger.com - solid tips for the new blog author → 02.25.07 at 3:26 pm
[…] Four examples for your tool belt - note the order in which they’re given. The Five Essential Elements of an Influential Blog Copywriting 101 5 Simple Ways to Open Your Blog Post With a Bang How to Attract Links and Increase Web Traffic – The Ultimate Guide […]
#91 Dr. Laureen → 03.04.07 at 6:57 pm
Thank you so much - these are excellent tips. My blog is only a few months old, but these tips have helped me to better structure and provide information. I like the idea about sharing an ancedote or quote. I blog about “how to marketing”. Your infomation is on target - it has made a difference for me.
http://www.bizmarketingsolutions.biz
#92 IXLD Media → 03.18.07 at 3:34 am
This is great stuff. Thank you for your valuable tips, I’m going back to the drawing board to implement some of these strategies on my own blogs.
#93 Restarting Staska.Net « Staska.Net → 03.23.07 at 1:41 pm
[…] that turned into just 5 diggs. I guess I should have studied the art of writing great headlines and entry paragraphs before venturing on […]
#94 Jeremy Kandah → 03.29.07 at 4:08 pm
I agree. Loads of blogs carry “useless” information though. Don’t expect people to come unless you have interesting content.
#95 Captivate Your Audience with a Killer Opening | Copyblogger → 04.02.07 at 12:41 pm
[…] For more on crafting powerful openings, check out 5 Simple Ways to Open Your Blog Post with a Bang. […]
#96 Adrian → 04.02.07 at 7:55 pm
These tips actually summarize the best methods of catching the eye of a visitor. Everyone should respect these! Good post!
#97 Hacer que la introducción de tus posts sea llamativa » xzBlogs → 04.03.07 at 11:27 am
[…] Leido en Copyblogger […]
#98 The Secret to Writing Fantastic Copy | All Things Daniel Haggard → 04.13.07 at 10:21 am
[…] From: 5 Simple Ways to Open Your Blog Post With a Bang […]
#99 Tell a Tantalizing Story to Kick Off Your Blog Post | Copyblogger → 04.26.07 at 1:47 pm
[…] when we discussed opening strategies for bloggers, telling an anecdote or quick story was one method. We’ve talked a lot about the […]
#100 The Top 5 List of Top 5 lists : Smarty Blog → 05.10.07 at 7:49 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang - First impression is usually the most important, so why not make it good? Copyblogger gives us 5 […]
#101 Linking by Petersen Inc | Petersen Inc. → 05.15.07 at 2:59 pm
[…] 5 Simple Ways to Open Your Blog Post With a Bang. Brian Clark gives you five ways to open your post that will capture the reader’s imagination. […]
#102 LitPark → 05.16.07 at 12:52 pm
Hey, cool blog. I found you through Jason Boog’s Publishing Spot.
#103 Four Things to Check Out | Pajama Professional → 05.18.07 at 5:27 pm
[…] CopyBlogger: Open Your Post with a Bang I’ve been spending some time lately reading posts at Copyblogger and this one is great. If you’re stuck on how to start a post or you just want to increase your readability, Brian Clark offers five ways to open a post that will engage readers. Also, Brian is currently running a $10,000 copywriting contest that you may want to enter if you think you have the chops. […]
#104 » SEO for WordPress Part II → 05.27.07 at 10:47 am
[…] Simply put tag after the first or second paragraph of your post and make sure that the first lines displayed on the home page are capable to capture the attention of your readers motivating them to read the entire post. Copyblogger gives excellent tips on writing captivating teaser text. […]
#105 Golden Rules of Linkbaiting | Smashing Magazine → 05.28.07 at 7:47 am
[…] the mind’s eye, cite a shocking statistics, use an analogy, metaphor or simile.” [Copyblogger] Closing your post, you can write a brief summary of the article, speak directly to the reader, […]
#106 Hook Your Readers With a Good Quote → 05.28.07 at 4:27 pm
[…] “A nice quote from a recognizable authority or famous person can… work wonders when holding attention in those crucial opening seconds.” - Brian Clark, “5 Simple Ways to Open Your Blog Post With a Bang” […]
#107 Tekjuice.com » Blog Archive » Golden Rules of Linkbaiting → 05.29.07 at 3:50 pm
[…] the mind’s eye, cite a shocking statistics, use an analogy, metaphor or simile.” [Copyblogger] Closing your post, you can write a brief summary of the article, speak directly to the reader, […]
#108 5 formas simples de abrir un post como se debe « El Bloggero’s → 06.05.07 at 8:07 am
[…] Fuente: Copyblogger […]
#109 Shypy → 06.06.07 at 11:04 am
Vintage Copyblogger.
I was reading the list, and remembering where you had used them.
Finally, a guru who practices what he preaches.
One question - Did you write the opening first or the list? Haha.
Shypy = Reader no 18687
#110 How to Make Great First Impressions and Turn Visitors Into Readers → 06.10.07 at 3:06 pm
[…] keep and never create expectations you cannot fulfill. Not even to make a great first impression. 5 Simple Ways to Open Your Blog Post With a Bang “Just imagine how disappointed you’d be after crafting a killer headline for your post, […]
#111 Learning means changing - Jarkko Laine - Insanely interested → 06.18.07 at 7:30 am
[…] Change the way you write […]
#112 soccer → 06.21.07 at 4:13 pm
Well , these are amazing 5 tips. Thanks for them.
#113 Izwan » Blog Archive » Learn How to Blog From the Expert! → 06.26.07 at 10:46 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang […]
#114 Want to be a Better Blogger? « DreamCatcher, Inc. → 07.03.07 at 10:51 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang […]
#115 cheer leading → 07.07.07 at 6:16 pm
These tips actually summarize the best methods of catching the eye of a visitor. Everyone should respect these! Good post!
#116 Special K » Blog Archive » Copyblogger → 07.09.07 at 3:21 pm
[…] interesting article at copyblogger, really helpfull advice to become a better writer. Posted by admin Filed in […]
#117 nancy → 07.11.07 at 1:40 pm
Great post. I also found the comments informative and esp. liked the comment by Mike giving illustrations to the 5 openings.
#118 CornerScribe » Write Outstanding Titles and Openings for Your Blog → 07.12.07 at 6:57 pm
[…] Clark of Copyblogger has a terrific post covering just this topic. As an added bonus, his title, 5 Simple Ways to Open Your Blog Post With a Bang is great as well. I won’t rehash what he’s said, but I will offer some tips of my own […]
#119 SiteBlog » Blog Archive » 5 tips for a fantastic opening → 07.13.07 at 2:08 pm
[…] Found this fantastic (and well written) article on Copyblogger - originally titled “5 Simple ways to open your blog post with a bang“ […]
#120 Lorelei → 07.13.07 at 6:55 pm
I know this is a rather old article but I wanted to thank you for such a useful post, it’s an amazing guide not only to writing an informative posts but also to *composing* it the right way, which unfortunately many bloggers fail.
#121 Lokesh → 07.14.07 at 8:20 am
You have taken time to write this tricky post,i liked it .”Invoke the Mind’s Eye” ….its too catchy,
#122 10 articoli che tutti i bloggers dovrebbero leggere « iLLusion bloG → 07.18.07 at 6:39 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang - 5 semplici modi per aprire il tuo articolo con un bang (col botto :D , nel senso di attirare l’attenzione) […]
#123 Million Ringgit Homepage Blog · They claims this is the top 10 must read articles for blogger … → 07.18.07 at 10:38 am
[…] Recognized as an Expert 6. Converting One off Visitors to your Blog into Regular Readers 7. 5 Simple Ways to Open Your Blog Post With a Bang 8. The Art of Linkbaiting 9. Before You Begin Blogging: A few things you should know 10. 5 […]
#124 Glenn -- Write for Blogs → 07.18.07 at 7:21 pm
I’d add personalization to the good openings list. “Joe Jones came home to an eviction notice …” “My pal Al made $1,000 just by …” “My wife walked in red-faced, holding a traffic ticket …”
Starting off with a quote or a question are among the cliches most good writers try to avoid when writing leads. Anything can work, of course, but for these two I think you really want to ponder other approaches.
When someone asks a question in a headline or a lead, I wonder why they’re me asking me.
Stats are another suspect opening in my book.
#125 Brian Clark → 07.18.07 at 8:12 pm Copyblogger
“Personalization” is a story, or anecdote, Glenn. See number 2.
As for your other comments, well, you sound like a wannabe journalist. And we’re not talking journalism here.
Good luck with your blog.
#126 Eshark Design » Blog Archive » 10 Articles All Bloggers Should Read → 07.19.07 at 12:05 am
[…] 7. 5 Simple Ways to Open Your Blog Post With a Bang […]
#127 StartupBackpack Business Side Pockets StartupBackpack → 07.26.07 at 1:19 pm
[…] you’re writing a corporate blog, spark the readers interest from the […]
#128 You Should Be Reading: 10 Great Posts from Copyblogger | Bloggerista.net → 07.26.07 at 3:08 pm
[…] 5 Simple Ways to Open Your Blog Post With a Bang […]
#129 Get Shouty → 07.27.07 at 11:28 pm
[…] 5 Simple Ways to Open Your Blog Post With a Bang […]
#130 A Blog Survey « Life’s Little Notebook → 07.28.07 at 3:04 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang […]
#131 Come migliorare il proprio blog | Michele BOLOGNA → 07.31.07 at 12:35 pm
[…] 5 modi per aprire un blog e “fare il botto” […]
#132 Manila Freelancer - Work at Home and Earn Money Online → 08.01.07 at 11:06 am
[…] 13. 5 Simple Ways to Open Your Blog Post With a Bang by Copyblogger […]
#133 10 Articles All Bloggers Should Read (at least once) | One Tip A Day → 08.01.07 at 2:36 pm
[…] 7. 5 Simple Ways to Open Your Blog Post With a Bang […]
#134 Nancy Standlee → 08.02.07 at 9:12 am
Do you like art blogs? It just so happens I’ve been blogging about a month now and use FeedBlitz for my subscription system also. I like your suggestion of placing a Subscribe to Nancy Standlee Art Blog at the end of each post. Please tell me how to do that, please, please? I’ve already subscribed to your blog so I can’t use that as a bargaining chip. I hope you like art blogs! See you around, ns
#135 Brian Clark → 08.02.07 at 9:17 am Copyblogger
Nancy, you just create a new page on your blog, paste the code Feedblitz gives you into that page to create an email subscribe form, and link to the page from the bottom of each post.
Hope this helps!
#136 Arnold → 08.02.07 at 9:57 am
These are very good suggestions on how to give your posts an extra “zing”. Thank you for sharing!
http://streetjesus.blogspot.com
#137 Mike Holman → 08.04.07 at 12:45 am
Thanks again for the recommendations , great for helping me starting my new/first site.
#138 Las 5 maneras de iniciar un post con éxito | CiberPrensa → 08.08.07 at 5:33 pm
[…] ¿He cumplido las 5 normas en este post o se me ha olvidado alguna? Fernando T. (Inspiración: Copyblogger vía El […]
#139 77 Great Lists You Absolutely Need to Check Out → 08.09.07 at 4:58 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang (copyblogger - always a great resource for copy) […]
#140 1001 Lists To Read Before You Die | Terabell - technology, law, programming and a laugh → 08.11.07 at 3:51 am
[…] TOP TEN REASONS NETWORK NEWS PRODUCERS DON’T GIVE SCIENCE MORE AIR TIME 466. 5 Simple Ways to Open Your Blog Post With a Bang 467. 10 things you should do to a new Linux PC before exposing it to the Internet […]
#141 Your First Paragraph Is Important In Each Post | sales blogger dot biz → 08.22.07 at 9:19 pm
[…] Relevant External Article 5 Simple Ways to Open Your Blog Post With a Bang […]
#142 101 Ways to Jumpstart Your Traffic | J David Macor.com → 08.27.07 at 7:00 am
[…] Open your posts with a bang […]
#143 How to Write a Social Media Press Release | Copyblogger → 08.31.07 at 11:04 am
[…] gives related to strong blogging: a sure-fire headline structure, a strong opening that uses an anecdote that paints a relatable picture, and content that utilizes all the laws of persuasive blogging. But […]
#144 Kim → 09.08.07 at 1:51 pm
Awesome post! You definitely have a way with words.
#145 Writing for StumbleUpon: High Impact Content “Above the Scroll” in Four Easy Steps | Copyblogger → 09.13.07 at 11:36 pm
[…] engaging opening splash: So far so good, but to make me scroll down you have to make a splash with your opening. Simply having content above the fold isn’t enough. Ask me a thought provoking questions or […]
#146 101 Traffic generation ideas - by internet marketing gurus → 09.14.07 at 4:44 am
[…] 5 Simple Ways to Open Your Blog Post With a Bang (copyblogger - always a great resource for copy) […]
#147 Adam → 09.15.07 at 1:21 am
Great post, you taught me something! =)
#148 27 Tips for Building a Kick-A$$ Blog | WordPress Consulting, Development and SEO - Lucas Sawyer Consulting → 09.17.07 at 8:56 pm
[…] 3 Ways to Engineer Good Content 10 Articles All Bloggers Should Read At Least Once 10 Killer Post Ideas 5 Surefire Steps To Increase Readership 300% (or more) Why Live Blog Stats Matter 5 Simple Ways to Open Your Blog Post With a Bang […]
#149 BlogBroker » 27 Tips for Building a Kick-Ass Blog → 09.17.07 at 10:35 pm
[…] 3 Ways to Engineer Good Content 10 Articles All Bloggers Should Read At Least Once 10 Killer Post Ideas 5 Surefire Steps To Increase Readership 300% (or more) Why Live Blog Stats Matter 5 Simple Ways to Open Your Blog Post With a Bang […]
#150 Skip SEO For A Minute, Work On Your Writing - Daily Blogging Tips and Web 2.0 Development → 09.24.07 at 4:04 pm
[…] 4. 5 Simple Ways to Open Your Blog Post With a Bang […]
#151 Kevin → 10.09.07 at 8:14 pm
Hi,
Thanks a lot for the tips, especially the one on”using an analogy, metaphor or simile”. I have a blog called Eclectic Grooves which is primarily based on music. Can you take a look on my blog and give me some honest feedback on it? For ex: what type of elements are strong as well as what things could use some improvement. I have been running this site for almost a year and haven’t received much traffic. Please offer any suggestions for increasing the traffic of my blog.
http://eclectic-grooves.blogspot.com
Thanks, Kevin
#152 Bloguer pour vendre, suite et fin de pourquoi bloguer | Michel Leblanc, M.Sc. commerce électronique. Marketing Internet, consultant, conférencier et auteur → 10.15.07 at 8:02 am
[…] Copyblogger.com fait une leçon intéressante sur les manières de capturer l’attention des lecteurs de votre blogue, dès les premières lignes. Voici un résumé traduit librement de ses 5 conseils. […]
#153 Jonathan Arevalo → 10.24.07 at 7:45 pm
Do you mind giving some tips on ENDING with a BANG?
#154 5 fångande inledningar - Sidéer: Sideas idéer (www.sideer.se) → 10.25.07 at 11:58 am
[…] Copyblogger […]
#155 Write Like a King with 26 Tips From Legendary Copywriters → 10.29.07 at 6:25 pm
[…] 5 Simple Ways to Open Your Blog Post With a Bang — Copyblogger (Finesse tips from Brian Clark.) […]
#156 Ceci est un test » Blog Archive » Bloguer pour vendre, suite et fin de pourquoi bloguer → 11.01.07 at 9:10 pm
[…] Copyblogger.com fait une leçon intéressante sur les manières de capturer l’attention des lecteurs de votre blogue, dès les premières lignes. Voici un résumé traduit librement de ses 5 conseils. […]
#157 Rose Peasley RE/MAX → 11.02.07 at 5:17 pm
WOW…I absolutely loved and appreciated your tips. I am just getting started in the “Blogging” world and found your tips to be very informative. Thank you!
#158 Design Pilez » 5 Simple Ways to Open Your Blog Post With a Bang → 11.07.07 at 11:24 am
[…] read more | digg story […]
#159 » 10 Articles All Bloggers Should Read EZY Street» Blog Archive → 11.12.07 at 7:26 am
[…] 7. 5 Simple Ways to Open Your Blog Post With a Bang […]
#160 Hook Your Readers With a Good Quote → 11.14.07 at 4:07 am
[…] “A nice quote from a recognizable authority or famous person can… work wonders when holding attention in those crucial opening seconds.” - Brian Clark, “5 Simple Ways to Open Your Blog Post With a Bang” […]
#161 ActionsTalk.com » Blog Archive » Britney Spears and Kim Kardashian to marry with live coverage on Youtube!!! → 11.15.07 at 9:04 pm
[…] Another interesting post on this issue found at CopyBlogger.com […]
#162 James → 11.21.07 at 11:59 am
I am a Blog virgin- you have shown me the way!
I’ll be up late tonight working on some great material!
thanks guys :-)