58 of the World’s Greatest Offers

58 Killer Offers

Getting people to buy something online requires you to do three fundamental things:

  1. Make an offer.
  2. Provide information to help people accept your offer.
  3. Provide an easy means of responding to your offer.

So one way or another, it’s all about offers.

What sort of offers? Generations of selling experience reveal an endless variation of offers you can make to sell products and services. But some have become favorites because they work reliably again and again.

58 of the World’s Greatest Offers is a series of four articles from Copyblogger contributor Dean Rieck. In this series, Dean provides you with a handy resource of offers that have proven to be winners over the years. Remember that many great offers are combinations of two or more individual offers, so feel free to mix and match.

The offers are organized by function to make the lists easier to use:

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Reader Comments (48)

  1. says

    Looking forward to it. We’ve used one type of offer for literally 5 years running. Never, ever, ever a discount offer. But a bonus offer. And it’s always spiked sales by as much as 300%-550%.

    Once you get a good offer going (and this depends on how you structure your offer) you never have to change it. Not even the wording. It works time after time, and with consistent results.


  2. says

    I am a serial doubter but am a keen listener, I will apply and report on the results of any advice given through copyblogger! something tells me this is just another rouse to money-make through expensive (non-refundable) advertising, oops! there I go again. Come on suprise me…..!

  3. H Devaraja Rao, Bangalore, India says

    So one way or another, selling always centers around offers.

    Revolves around, but centers on.

  4. Virtaaj says

    Great work, Brian and team! I really enjoy reading copyblogger. I am waiting to to read ’58 of the World’s Greatest Offers’.

    I have one question. Is making consumers wait for a wonderful product one of the 58 offers? 😉

  5. says

    H Devarajo Rao,

    For the record, I’ll quote from Webster’s Dictionary of English Usage:

    “The intransitive verb center is idiomatically used with the prepositions on, upon, around, round, about, in, and at.”

    And according to the Oxford English Dictionary, the use of “centers around” goes back to at least the 17th century.

  6. says

    Dean, I’m glad you whipped out Webster’s so I didn’t have to. :-)

    All I can say is that no one has ever accused the English language of being logical. That’s why it’s so hard to learn (even for native speakers).

  7. says

    Fabulous set of offers – thanks for making it so easy for us! It’s always worth remembering that maximising the exposure of your offer to the right audience is the next critical step – and often the point where a promotion fails.


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