Comments on: Sharpen Your Copywriting Skills with the 60-Second “Stopwatch Challenge” http://www.copyblogger.com/60-second-copywriting/ Online marketing that works Thu, 09 Feb 2012 15:53:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Anthony http://www.copyblogger.com/60-second-copywriting/#comment-606278 John Anthony Wed, 25 Mar 2009 17:03:51 +0000 http://www.copyblogger.com/60-second-copywriting/#comment-606278 Have you any idea where one can obtain a 60 second stop watch similar to the one you have displayed. A make, manufacture would be very helpful. John Have you any idea where one can obtain a 60 second stop watch similar to the one you have displayed.
A make, manufacture would be very helpful.
John

]]> By: Al Kalar http://www.copyblogger.com/60-second-copywriting/#comment-348077 Al Kalar Tue, 08 Apr 2008 22:56:19 +0000 http://www.copyblogger.com/60-second-copywriting/#comment-348077 Brian mentioned "repetition". I was told by a friend who grew up in the Anhauser Busch world (one of the greatest marketing successes of all time) that you have to be in someone's face at least three times before they will realize that you're even there. Brian mentioned “repetition”. I was told by a friend who grew up in the Anhauser Busch world (one of the greatest marketing successes of all time) that you have to be in someone’s face at least three times before they will realize that you’re even there.

]]> By: Paula Johnson http://www.copyblogger.com/60-second-copywriting/#comment-348025 Paula Johnson Tue, 08 Apr 2008 22:15:38 +0000 http://www.copyblogger.com/60-second-copywriting/#comment-348025 This is a great exercise! I write what I call "60-second sitcoms" for one client. I get the sales message in, plus at least one wacky character and a tiny plot. Each script is requires a lot of tweaking to make it all work, but they do get sales for the client's store. We've done more than 40 spots in the last five years. FYI, I was one of several winners honored at an event a few years ago, but there was a twist: each of us had to give our acceptance speech in the form of a haiku. Now THAT was a challenge. This is a great exercise!

I write what I call “60-second sitcoms” for one client. I get the sales message in, plus at least one wacky character and a tiny plot. Each script is requires a lot of tweaking to make it all work, but they do get sales for the client’s store. We’ve done more than 40 spots in the last five years.

FYI, I was one of several winners honored at an event a few years ago, but there was a twist: each of us had to give our acceptance speech in the form of a haiku. Now THAT was a challenge.

]]> By: Daily Marketing Ace » Sharpen Your Copywriting Skills with the 60-Second “Stopwatch Challenge” http://www.copyblogger.com/60-second-copywriting/#comment-339477 Daily Marketing Ace » Sharpen Your Copywriting Skills with the 60-Second “Stopwatch Challenge” Thu, 03 Apr 2008 04:47:59 +0000 http://www.copyblogger.com/60-second-copywriting/#comment-339477 [...] Rieck: Excerpted from “CopyBlogger” on Brian Clark’s blog. //OBSTART:do_NOT_remove_this_comment //OBEND:do_NOT_remove_this_comment Share the [...] [...] Rieck: Excerpted from “CopyBlogger” on Brian Clark’s blog. //OBSTART:do_NOT_remove_this_comment //OBEND:do_NOT_remove_this_comment Share the [...]

]]> By: Gab "SEO ROI" Goldenberg http://www.copyblogger.com/60-second-copywriting/#comment-326312 Gab "SEO ROI" Goldenberg Mon, 24 Mar 2008 18:28:24 +0000 http://www.copyblogger.com/60-second-copywriting/#comment-326312 Sphunn, and now it's your turn to Sphinn ;) http://sphinn.com/story/36298 Sphunn, and now it’s your turn to Sphinn ;) http://sphinn.com/story/36298

]]> By: Daniel McGonagle @ http://danielmcgonagle http://www.copyblogger.com/60-second-copywriting/#comment-320778 Daniel McGonagle @ http://danielmcgonagle Mon, 17 Mar 2008 14:03:31 +0000 http://www.copyblogger.com/60-second-copywriting/#comment-320778 Excellent post/idea. This is something I've often thought about myself, sort of like the elevator sales pitch.... you got 30 seconds to convince me why I should............ Excellent post/idea.

This is something I’ve often thought about myself, sort of like the elevator sales pitch…. you got 30 seconds to convince me why I should…………

]]> By: How to Effectively Communicate with Your Prospects | Increase Sales Coach http://www.copyblogger.com/60-second-copywriting/#comment-320516 How to Effectively Communicate with Your Prospects | Increase Sales Coach Mon, 17 Mar 2008 06:38:17 +0000 http://www.copyblogger.com/60-second-copywriting/#comment-320516 [...] Rieck poses an exercise for developing a 60 second radio ad.   This is a great idea because if you can say everything you need to say in 60 seconds you have a [...] [...] Rieck poses an exercise for developing a 60 second radio ad.   This is a great idea because if you can say everything you need to say in 60 seconds you have a [...]

]]> By: Adam http://www.copyblogger.com/60-second-copywriting/#comment-320477 Adam Mon, 17 Mar 2008 05:48:41 +0000 http://www.copyblogger.com/60-second-copywriting/#comment-320477 Thats a very good idea to practice short catchy lines. Sometimes trimming out extra words give an authority to a sentence. Thats a very good idea to practice short catchy lines. Sometimes trimming out extra words give an authority to a sentence.

]]> By: Richard Butler http://www.copyblogger.com/60-second-copywriting/#comment-320476 Richard Butler Mon, 17 Mar 2008 05:47:24 +0000 http://www.copyblogger.com/60-second-copywriting/#comment-320476 60 seconds was just enough. Whether in reading or in hearing, people do not tend to spend much of their attention, 60 second advertisement with a great call to action would be best. 60 seconds was just enough. Whether in reading or in hearing, people do not tend to spend much of their attention, 60 second advertisement with a great call to action would be best.

]]> By: Al Kalar http://www.copyblogger.com/60-second-copywriting/#comment-319970 Al Kalar Sun, 16 Mar 2008 05:24:13 +0000 http://www.copyblogger.com/60-second-copywriting/#comment-319970 Here's a similar exercise: Develop a 30-second "elevator pitch". If someone asks you about your business, you should be ready to explain it clearly and succinctly in the time it takes for a short elevator ride. Say, about 30 seconds. Who knows, you might get a new customer? Here’s a similar exercise: Develop a 30-second “elevator pitch”. If someone asks you about your business, you should be ready to explain it clearly and succinctly in the time it takes for a short elevator ride. Say, about 30 seconds.

Who knows, you might get a new customer?

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