7 Steps to Creating and Selling a Niche Information Product

by Brian Clark

The announcement of Tubetorial has generated a nice response. Some people want to get involved, hundreds have signed up, and others simply want to know what the initial topics are.

Three guesses what my first one is.

Now, creating and selling information is certainly not as compelling as a human Mentos and Diet Coke mixer, or a toilet-flushing cat. But I figure there are some people out there that would like to learn more about it.

Here’s the index page for the video series on creating niche ebooks.

  1. Why Sell Information?
  2. What’s Your Information Product About?
  3. Your Information Business Model (Part One)
  4. Your Information Business Model (Part Two)
  5. How to Create Your Information Product the Quick and Easy Way
  6. Why Ebook Covers and Information Packaging Are Crucial to Success
  7. Why Copywriting is the Key to Selling Ebooks and Other Information Products
  8. Dramatically Increase Sales With Copywriting Software and Conversion Tracking
  9. The Traffic Advantage of the Information Product Publisher

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23 comments... add one

  • #1 Mike → 08.28.06 at 11:59 pm

    Glad I checked my feed reader one last time before I hit the hayloft.

    You guys are definitley gonna be the new bad boyz of blogging.

    Gald to say I knew you when.

    Send your regards to us lil folk every now and then.

    Congrats ! And good luck !

  • #2 Martin → 08.29.06 at 3:08 am

    Now I’m even more interested than ever.

    I’m watching and waiting and ready. Go and kick some serious butt :-)

  • #3 Rico → 08.29.06 at 4:42 am

    Now, creating and selling information is certainly not as compelling as a human Mentos and Diet Coke mixer, or a toilet-flushing cat. But I figure there are some people out there that would like to learn more about it.

    Yeah, it isn’t as compelling, but tubetorial looks a lot more relevant and useful. That Mentos video was honestly quite stupid.

  • #4 Brian → 08.29.06 at 7:20 am Copyblogger

    Rico, LOL. You mean I’m still getting beat out by that cat?

    It was a bit amusing… but I’m either going to have to start using sarcasm tags or accept that no one actually cares. :)

  • #5 Mike → 08.29.06 at 8:15 am

    Hey Brian,

    You’ll be glad to be useful and relevant and skip the compelling part, when the stuff hits the fan and you’re the talk of the town.

    Educating people will never rank as high as stupid stuff, ask a teacher.

    Only a small part of the world will continue to learn and grow after their HS days.

    We have 2 choices, maybe others, as bloggers who are trying to actually make ourselves into resources … write about stupid people doing stupid things or get used to a smaller audience, but one that will be more likely to be a friend for life.

    The stupid crowd goes away as soon as you quit entertaining them for one second.

    The crowd that’s here to learn is smaller, but stickier.

    Keep teaching and they’ll be here forever.

  • #6 Brian → 08.29.06 at 8:21 am Copyblogger

    Amen Mike. And although we’ll try to keep people awake during the tutorials with a bit of wit and visual flash, my bet is teaching becomes the go to occupation of the future.

  • #7 Chris P. → 08.29.06 at 8:51 am

    Only because everyone will want to be like you, B.

  • #8 Rico → 08.29.06 at 9:02 am

    Beautiful comment Mike; post-worthy material. :)

    Haha, sorry Brian, I’m already dense as it is, and text loses all the innuendo and double-meaning of conversation. As for the tags, here you go: <sarcasm> </sarcasm> :P

  • #9 Mark Goodyear → 08.29.06 at 9:04 am

    I taught in Texas public schools for ten years. When times got tough, I reminded myself–without teachers there are no other professions.

    In fact, I’d argue that teaching is the oldest profession, contrary to popular myth and current internet trends.

    Teach on, Brian.

  • #10 Mark Goodyear → 08.29.06 at 9:04 am

    Oh yeah, and the video was cool.

  • #11 Jason Brown → 08.29.06 at 9:06 am

    Good job, I just seen this at Chris’ blog already.

    I wanted to see more specific details if I could, I would for an elearning company and use tools like Robo Demo, Turbo Demo, Wink, and Camtasia Studio and would like to see more what you are doing.

    Thanks
    Jason Brown
    marketingop.us

  • #12 Business Blogs: How to Build A Better Blog → 08.29.06 at 9:44 am

    Video Blogging Tubetorial: Next Little Big Thing…

    Ezines may in some ways be ‘old school’ Internet marketing: a standard tool not to be skipped. (And you should be doing one correctly, so that it gets good results: see the All-in-One Ezine Publishing System for instructions.) Ezines are…

  • #13 Joseph Ferrara.sellsius → 08.29.06 at 10:29 am

    Good luck & much success Brian.

  • #14 Mike → 08.29.06 at 4:35 pm

    I hope you’re right about teachers being the go-to people of the future. That would keep me in the loop for the next 22 years, which is what I need to collect my SS.

    It will be there…. won’t it ?

  • #15 bucktowndusty → 08.29.06 at 4:47 pm

    Brian, at work we use the Firefox browser and I could only hear the sound; could not see any video. I came home and used an Explorer browser and could see and hear everything fine. Just curious if anybody else experienced the same anomoly.

    Regards
    Buck

  • #16 Brian → 08.29.06 at 5:13 pm Copyblogger

    Chris and I both use Firefox and it played fine.

    That’s weird. Do you have the flash plugin for FF at work?

  • #17 Bucktowndusty → 08.30.06 at 8:08 am

    I’ll have to check on that Brian. Perhaps our I.T. folks only gave us a stripped down version without the plugin.

    Regards
    Buck

  • #18 Anne-Marie → 08.31.06 at 10:43 am

    Happy BlogDay 2006 - http://mamarant.blogs.com/a_mamas_rant/2006/08/today_is_blog_d.html

  • #19 Cristian Mezei → 08.31.06 at 12:06 pm

    Now this is a nice resource and ideea. Youtube and that sick PornoTube are getting out of control.

    Good luck with it. If I can, I’ll spread the word too.

  • #20 » Stap-voor-stap instructie videos voor online succes » Enthousiasmeren → 09.12.06 at 3:33 pm

    […] Twee weblogs die in mijn feedreader (nieuwe versie 3.05 is uit) staan zijn Pearsonfied van Chris Pearson en Copyblogger van Brian Clark. Nu zijn ze samen ‘iets’ gestart. Dat iets vond ik wel heel bijzonder en wil ik graag delen, Tubetorial. Dit is een site met ’stap-voor-stap’ instructie-video’s voor online succes. […]

  • #21 Darrell → 02.20.07 at 12:37 pm

    Nice addition to the info publishing product line. I cover 31 different types of info products in my course… Now I’ll have to addd one more!

    Great job

  • #22 Why Am I Doing This? « TheLocoMono Website → 06.25.07 at 10:02 am

    […] niche blogs in his article, Copyblogger illustrates the steps involved in niche blogging in this article, and I am sure there are many more sites out there covering the same […]

  • #23 MrBlue → 01.17.08 at 11:54 pm

    Great post, and great comments!

    I have been on this site for the last 3 days. So much info, so little time. Ah, who needs sleep anyways.

    Cheers!

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