Comments on: Affiliate Marketing Disclosure Now Required By Law?

By: Want to learn for real how to increase conversion, sales and ROI? | Search Engine Journal

Mon, 19 Apr 2010 20:25:51 +0000

[...] to be 100% FTC compliant: This post is NOT a paid endorsement of the products or services of Marketing Experiments. I [...]

By: Sonia Simone

Sonia Simone — Mon, 30 Nov 2009 05:27:52 +0000

@Karri, I’m not a lawyer but I’ve had a few conversations with an attorney in Canada who definitely handles FTC complaints against Canadian companies. If you’re doing busiess with U.S. customers, you’ll want to stay on the right side of the line. Whatever the heck that turns out to be.

I think it’s very likely we’ll be running at least one post on this in the near future, it’s such a big issue.

By: Karri Flatla

Karri Flatla — Mon, 30 Nov 2009 04:07:08 +0000

So what is the implication for us marketers up here in Canada (y’know … behind the wall of ice …)? Internet law has always been messy for us anyway. Very few lawyers to turn to yet many/majority of customers/clients are often Americans …

Is a “policy” page on my site (linked to from every page) enough? And if it is, who the heck is gonna write one for a Canadian online biz person who transacts with Americans all of the time?

An already frustrating area (legally speaking) about to get more frustrating I think … though I can understand the need to discourage deceptive advertising on the ‘net.

As always, it’s a “where to draw the line” thing which is never in the same place for any two individuals.

By: BWE09: Problogger, Copyblogger, and Chris Brogan Hang Out In Their Underwear || Props Blog dot Com

Fri, 23 Oct 2009 23:36:57 +0000

[...] Brain – Used to be a lawyer. He’s been expecting the FTC disclosure rules for a long time – see post in 2006. The fact that the FTC addressed blogs is actually [...]

By: Some Bloggers Welcome FTC Scrutiny for Paid Reviews | Media

Some Bloggers Welcome FTC Scrutiny for Paid Reviews | Media — Fri, 10 Jul 2009 21:22:33 +0000

[...] paid people to hype products to their peers — to disclose their marketing campaigns, Brian Clark predicted at the time that these rules would apply to bloggers as well. Now it looks like his prediction is [...]

By: How to Turn Affiliate Marketing Disclosure Into a Selling Point | Copyblogger

Tue, 23 Jun 2009 16:11:36 +0000

[...] fact, I made that suggestion way back in December of 2006 (wow, has it been that long?). As a former commercial litigation attorney who [...]

By: Phil Barnhart

Phil Barnhart — Sat, 06 Jun 2009 13:40:20 +0000

Excluding twitter for the moment, why not use an existing paradigm to deal with affiliate links – semantically as microformats?. Something as simple as rel=”affiliate” might be sufficient. A more complex microformat might identify the advertiser or network (a la rel=”license” microformat”).

This way, the small percentage of people who may be concerned can download the inevitable plugin if needed, management and links to privacy and disclosure pages automated, etc. Of course, the real drivers of this may need to the actual affiliate programs – if CJ for example put this in their auto code generation tool.

As for Twitter, the major URL shorteners like BudURL could simply set up a complementary domain for affiliate/sponsored links and maintain the disclosure on their site via a link preview function. Again, it would help if Twitter then autotagged the URL.

A modest proposal, at least. And requires no one else’s permission to start!

By: The Affiliate Link Disclosure Manifesto | Affiliate Marketing Blog by Shawn Collins

Thu, 21 May 2009 11:55:59 +0000

[...] That was the latest in an ongoing war on the Interwebs about affiliate link disclosure. [...]

By: It’s About Intent: Affiliate Links in Twitter « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Sat, 16 May 2009 16:16:43 +0000

[...] who suggest that trust with her readers matters most, and disclosure isn’t needed, however Copyblogger in 2006 suggests that this could be against the law. I’m not a lawyer,so I’m going to err on the side of [...]

By: I Shouldn't Share This: On Google Slap

I Shouldn't Share This: On Google Slap — Sun, 07 Dec 2008 15:14:57 +0000

[...] hardly anyone does this, and certainly not the review sites. Here’s a great article about it: Affiliate Marketing Disclosure Now Required By Law? — Copyblogger I have mixed feelings about review sites. On the one hand, I think they gum up regular Google [...]