Finally … Site Analytics for Plain Folks

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It’s a strange, four-syllable word that causes some people strange fits.

You can’t really turn around without running into it in some form (metrics, reports, data, dashboards) or someone telling you how insanely important it is.

There’s no shortage of site analytics tools — starting with the most popular, Google Analytics (GA). These tools can measure the routine (traffic, clickthroughs, page views) to the complex (visitor flow, channel acquisition, reverse goal path conversion).

And if you are like me, this stuff overwhelms you.

Only minutes inside Google Analytics and I tuck tail, close tab, and head back to Word … where life is simple.

But there’s a problem with this attitude …

You and I need solid data to make wise decisions … and analytics is the only way we can get it.

So, what is someone without a strong analytics background to do?


Join us this Thursday, January 16, at 1:00 p.m. EST when Tony Clark (Chief Operations Officer, Copyblogger Media) and Sonia Simone talk on “Site Analytics Made Simple(r).”

In this hour-long call you’ll learn:

  • Why content creators should have a basic understanding of web analytics
  • What tools you must use (forget about the rest and focus on these)
  • The essential metrics you should measure to get the best performance out of your content
  • What to do with the information once you have it

We’ll also leave plenty of time for your questions.

This is an hour designed to help you grow your web traffic, capture more followers, and sell more product with site analytics. And it’s free for Authority members (you’ll still need to register, though).

For everyone else … well, you need to join Authority if you want in. Learn how to do that here.

(Oh … and if that’s not enough data geekery for you, the following week we’ll be holding a live Analytics Q&A with our Executive VP of Operations, Jessica Commins. Bring your analytics questions — the good, the bad, and the ugly — and we’ll get ’em answered.)

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Reader Comments (13)

  1. says

    I see that Authority member need to register, and there’s a link to sign up for Authority, but I don’t see any links or instructions for existing Authority members to register for this.

  2. says

    Analytics is critical. I get kiddie when I check my google analytics to see where my traffic was referred from.

    Usually I’m very surprised.

  3. says

    I’ve never seen a detective show on TV where he pulls out his analytics reports.

    Often it’s hunches that they go on, and when everyone’s doing analytics I can’t help think those reports will eventually lose their effectiveness.

    Copy what everyone else is doing or try something different, maybe follow your gut…there are many choices out there.

  4. says

    Great move … this is the year of analytics.

    The SMAC stack is hot (Social, Mobile, Analytics, and Cloud.)

    Information is useful, knowledge is power, and smart breaks away from the pack.

  5. says

    I understand we need good analytics, but what most of us need is more traffic, more visitors, wherever it may come from. If i can capture more followers I’m interested.
    Just not sure how I join this call on 16th?

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