It’s a strange, four-syllable word that causes some people strange fits.
You can’t really turn around without running into it in some form (metrics, reports, data, dashboards) or someone telling you how insanely important it is.
There’s no shortage of site analytics tools — starting with the most popular, Google Analytics (GA). These tools can measure the routine (traffic, clickthroughs, page views) to the complex (visitor flow, channel acquisition, reverse goal path conversion).
And if you are like me, this stuff overwhelms you.
Only minutes inside Google Analytics and I tuck tail, close tab, and head back to Word … where life is simple.
But there’s a problem with this attitude …
You and I need solid data to make wise decisions … and analytics is the only way we can get it.
So, what is someone without a strong analytics background to do?
Join us this Thursday, January 16, at 1:00 p.m. EST when Tony Clark (Chief Operations Officer, Copyblogger Media) and Sonia Simone talk on “Site Analytics Made Simple(r).”
In this hour-long call you’ll learn:
- Why content creators should have a basic understanding of web analytics
- What tools you must use (forget about the rest and focus on these)
- The essential metrics you should measure to get the best performance out of your content
- What to do with the information once you have it
We’ll also leave plenty of time for your questions.
This is an hour designed to help you grow your web traffic, capture more followers, and sell more product with site analytics. And it’s free for Authority members (you’ll still need to register, though).
For everyone else … well, you need to join Authority if you want in. Learn how to do that here.
(Oh … and if that’s not enough data geekery for you, the following week we’ll be holding a live Analytics Q&A with our Executive VP of Operations, Jessica Commins. Bring your analytics questions — the good, the bad, and the ugly — and we’ll get ’em answered.)