Some see content marketing as the latest online marketing trend. But if you’re a Copyblogger reader you know it goes much deeper, and longer term, than that.
Content is the smart, cost-effective way to market virtually any product or service. And real estate is no exception.
If you’re a real estate professional, then you want to generate more and better leads, and convert more of those leads into sales. And the best way to do that online is the strategic combination of content, social media, and search marketing.
You may not know that before I founded Copyblogger, I started a successful real estate brokerage — built entirely with online marketing. In fact, it’s the principles I refined in that business that led to the founding of Copyblogger. Because of that background, I’ve kept an eye on what works — and what doesn’t — in the world of real estate.
Smart content marketing strategies will grow any business. But real estate is well placed to benefit from a particular approach even more than most.
We already sell the most popular WordPress theme for real estate professionals — AgentPress. We’re now going to start offering more than design.
Today, we’re introducing the AgentPress Library, a series of free reports, seminars, and case studies to help real estate agents and brokers succeed — starting with the free report, “The Death of Traditional Real Estate Marketing (And the Rise of Your Real Estate Career).” And if you’re a content producer looking to work or partner with agents and brokers, you might want to check it out as well.
Go ahead and click here to get started.