Announcing: Copyblogger.FM

AKA the Episode Where Sonia Seizes All the Power …

If you’re reading this on New Year’s Eve, you’re probably a diehard. (Which we love, by the way.)

You might have been reading and listening to Copyblogger content for a long time now. And you may well know our original podcast, The Lede.

It started life as Internet Marketing for Smart People (audio edition) with Robert Bruce and Brian Clark, then over time morphed into The Lede, most recently hosted by Jerod Morris and Demian Farnworth.

In 2016, the show is transforming once again, and The Lede becomes Copyblogger.FM.

And I (ahem) kicked all those jokers off the platform and am taking over.

Last time I saw Farnworth, he was demolishing his console with his lightsaber, but I’m sure he’ll get past it. We’re here for you, bro.

Announcing: Copyblogger.FM

What’s the new show about?

Copyblogger.FM is about content marketing, first and foremost. We’ll be covering:

• Emerging trends
• Interesting disasters
• Enduring best practices
• Worthwhile news
• Practical strategies and tactics

We’ll also let you peek behind the scenes at the content strategies for the Copyblogger blog and Rainmaker Digital as a company, so you can learn from our experiments and observations.

And I may go on a rant once in a while.

If you’re already subscribed to The Lede, Copyblogger.FM will use the same feed, so you can just keep listening to the new incarnation without doing anything special.

If you’d like to try it out, you can find us here: Copyblogger.FM.

Serious thanks to our great team

Kidding aside, I want to thank Jerod and Demian (and Robert and Brian) for all of the hard work and insights they’ve delivered over the years. They’ve created something valuable, and I promise I will work hard to keep building on what they’ve created.

They will, of course, be showing up on the new version of the show with their wisdom and occasional shenanigans. We’ll also see lots of Pamela Wilson, our EVP of Educational Content, who will be sharing behind-the-scenes news about Copyblogger.

The team and I are greatly looking forward to seeing you there!

Footnote: By the way, yes, I’ll still be producing my own show, Confessions of a Pink-Haired Marketer, which is focused more on who we are as individuals and how that plays out in our work and business lives.

That one is around 80 percent rant and 20 percent strategy; on Copyblogger.FM, we plan to reverse that ratio.