Comments on: Avoid Copy That Makes You Look Like an Ass http://www.copyblogger.com/assumption-copy/ Online marketing that works Thu, 09 Feb 2012 12:42:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Blogging with a Learner’s Mind | Copyblogger http://www.copyblogger.com/assumption-copy/#comment-967973 Blogging with a Learner’s Mind | Copyblogger Fri, 08 Oct 2010 20:03:50 +0000 http://www.copyblogger.com/?p=2038#comment-967973 [...] Despite the painful beginning, I learned a valuable lesson that year. It didn’t have anything to do with the Spanish language. It had to do with losing my fear of looking like a fool. [...] [...] Despite the painful beginning, I learned a valuable lesson that year. It didn’t have anything to do with the Spanish language. It had to do with losing my fear of looking like a fool. [...]

]]> By: Ryan Stephens Marketing » 21 Essential Blog Posts from Janurary ‘09 http://www.copyblogger.com/assumption-copy/#comment-621846 Ryan Stephens Marketing » 21 Essential Blog Posts from Janurary ‘09 Mon, 27 Apr 2009 03:55:38 +0000 http://www.copyblogger.com/?p=2038#comment-621846 [...] Avoid Copy that Makes You Look Like an Ass - James Chartrand (Copyblogger) This is something I talk about all the time, but James’ gift for words explains it a lot more eloquently than I could. He talks about shedding motivations and personal perceptions and giving our clients what they want. Become the target audience. [...] [...] Avoid Copy that Makes You Look Like an Ass – James Chartrand (Copyblogger) This is something I talk about all the time, but James’ gift for words explains it a lot more eloquently than I could. He talks about shedding motivations and personal perceptions and giving our clients what they want. Become the target audience. [...]

]]> By: Bob Lewis http://www.copyblogger.com/assumption-copy/#comment-573148 Bob Lewis Tue, 20 Jan 2009 00:54:38 +0000 http://www.copyblogger.com/?p=2038#comment-573148 What motivates you? What makes you Look? Does a Remarkable Business Presentation make you look, trust, comfortable, create confidence in a product...? There is a well-proven time tested way to find out Exactly what your prospect wants everytime. Ask Them! Listen to them! Solve their problems! Sell them benefits not features!Be honest with them! Great selling is not mind reading. And for Gods sake, ask them for their business, (close the sale)... My favorite subject is me, not you and your business, all I want to know is, what you can do for me. If a prospect starts to look confused it's because you're making them think. thanks, Bob Lewis What motivates you? What makes you Look?
Does a Remarkable Business Presentation make you look, trust, comfortable, create confidence in a product…?
There is a well-proven time tested way to find out Exactly what your prospect wants everytime. Ask Them! Listen to them! Solve their problems! Sell them benefits not features!Be honest with them! Great selling is not mind reading.
And for Gods sake, ask them for their business, (close the
sale)…
My favorite subject is me, not you and your business, all I want to know is, what you can do for me.
If a prospect starts to look confused it’s because you’re making them think. thanks, Bob Lewis

]]> By: Mistake # 55: Tell your boss that she made you look like an ass! « Red Ditto http://www.copyblogger.com/assumption-copy/#comment-572673 Mistake # 55: Tell your boss that she made you look like an ass! « Red Ditto Sun, 18 Jan 2009 14:23:42 +0000 http://www.copyblogger.com/?p=2038#comment-572673 [...] to tell me that all this time she was striving for a different goal in 2008, and “do you realize what an ass you made me look like?” The email had other rotten remarks in it, but this one, in particular, stood [...] [...] to tell me that all this time she was striving for a different goal in 2008, and “do you realize what an ass you made me look like?” The email had other rotten remarks in it, but this one, in particular, stood [...]

]]> By: Amie-Nguyen.com: Social Entrepreneur, Cultural Creative, & Green Living Enthusiast http://www.copyblogger.com/assumption-copy/#comment-570854 Amie-Nguyen.com: Social Entrepreneur, Cultural Creative, & Green Living Enthusiast Thu, 15 Jan 2009 00:28:15 +0000 http://www.copyblogger.com/?p=2038#comment-570854 [...] Avoid Copy That Makes You Look Like an Ass [...] [...] Avoid Copy That Makes You Look Like an Ass [...]

]]> By: Vancouver Search Engine Optimization http://www.copyblogger.com/assumption-copy/#comment-570277 Vancouver Search Engine Optimization Tue, 13 Jan 2009 15:53:21 +0000 http://www.copyblogger.com/?p=2038#comment-570277 Great point, and one that's often ignored. Knowing your customer's desires is the first step to making a sale. A lot of the copywriters of the world target one set of emotions, where a fuller approach is to go after different cases - I know most sales in the marketing side happen due to overwhelmed managers. Great point, and one that’s often ignored. Knowing your customer’s desires is the first step to making a sale. A lot of the copywriters of the world target one set of emotions, where a fuller approach is to go after different cases – I know most sales in the marketing side happen due to overwhelmed managers.

]]> By: Offshore Software Development http://www.copyblogger.com/assumption-copy/#comment-570119 Offshore Software Development Tue, 13 Jan 2009 06:03:41 +0000 http://www.copyblogger.com/?p=2038#comment-570119 That was good one.. Atleast some of them will read this and think on what the hell they are upto. They never think before converting the thought into action. And its true they really make fool out of themselves.. That was good one.. Atleast some of them will read this and think on what the hell they are upto. They never think before converting the thought into action. And its true they really make fool out of themselves..

]]> By: Kathy @ Virtual Impax http://www.copyblogger.com/assumption-copy/#comment-569906 Kathy @ Virtual Impax Mon, 12 Jan 2009 19:14:25 +0000 http://www.copyblogger.com/?p=2038#comment-569906 James- My head was nodding like a silly drinking bird reading this post! AMEN - AMEN-AMEN!!!! I learned this lesson as I do all lessons - the HARD WAY! It was long ago and I was working as an Account Executive with an ad agency. I began working with a client whose new business was BURSTING with potential. We began an aggressive advertising campaign and in my mind achieved oustanding results. Then, about 18 months into our relationship (right after Christmas) they called a meeting and announced they were closing their doors. Seems all they wanted was to be able to pay their bills and live comfortably. I gave them double digit growth which it turned out was a lot more WORK than either of the partners wanted to engage in. That was the first time I got slapped in the face with projecting my "assumptions" on others! James- My head was nodding like a silly drinking bird reading this post! AMEN – AMEN-AMEN!!!!

I learned this lesson as I do all lessons – the HARD WAY! It was long ago and I was working as an Account Executive with an ad agency. I began working with a client whose new business was BURSTING with potential. We began an aggressive advertising campaign and in my mind achieved oustanding results. Then, about 18 months into our relationship (right after Christmas) they called a meeting and announced they were closing their doors. Seems all they wanted was to be able to pay their bills and live comfortably. I gave them double digit growth which it turned out was a lot more WORK than either of the partners wanted to engage in.

That was the first time I got slapped in the face with projecting my “assumptions” on others!

]]> By: Joe - CYL http://www.copyblogger.com/assumption-copy/#comment-569841 Joe - CYL Mon, 12 Jan 2009 16:24:05 +0000 http://www.copyblogger.com/?p=2038#comment-569841 Great post! Very interesting. Great post! Very interesting.

]]> By: Nick Stamoulis http://www.copyblogger.com/assumption-copy/#comment-569840 Nick Stamoulis Mon, 12 Jan 2009 16:15:22 +0000 http://www.copyblogger.com/?p=2038#comment-569840 Putting well written copy on your website def. takes a certain science. If you know you cannot write well it is important to find someone that can. Putting well written copy on your website def. takes a certain science. If you know you cannot write well it is important to find someone that can.

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