In my view, social media represents the greatest entrepreneurial opportunity of a lifetime. But there seems to be a mindset that holds people back from making the most of it.
One is thinking of yourself as a blogger, or an affiliate marketer, or whatever other small box you come up with, instead of thinking of yourself as a media producer.
The other is thinking because the technology is new, the principles of audience engagement must be new and specific to new media as well.
Maybe it’s time for a new way of thinking?
Sure, social media is shiny and new and powered by amazing technology. And you have to understand this ever-evolving technological context in order to thrive.
But the fundamentals of human engagement are an existing art. We can look back at centuries of storytelling, music, poetry and theatre to understand those fundamentals, and see how it relates to the here and now from people who also understand the shiny and new.
That’s why I’m so excited about Audience Conference, happening November 5th and 6th in New York City.
Audience Conference: Where timeless principles meet powerful new media
What if you could learn from new media titans like Mike Arrington of TechCrunch, Jason Calacanis of Mahalo, and Crayon’s Joe Jaffe, but also side-by-side with people like Dan Farber of CBS News, radio programming expert Bruce Warren, and Ethan Kaplan of Warner Bros. Records?
These are the people who understand the intersection of the timeless with the power of new technology. Check out the entire speaking line-up here (I’ll be speaking about using the classic principles of David Ogilvy to create successful web properties).
Save $50 off the conference fee (but hurry)
If you’re going to be in NYC for Ad:Tech, this is a no brainer. Stick around for Audience Conference and gain some perspective you can really use in 2010.
Otherwise, flights are cheap right now, so I hope to see you in New York for my last conference appearance of the year.
And if you use the discount code “copyblogger,” you’ll save $50. I’m not making a dime off of this promotion – I just happen to think Audience Conference will end up being the most useful and engaging conference of the fall.