Are You Creating Meaningful Content?

how to deliver beneficial results

Everyone’s creating all this online content, but does it matter?

More importantly, are you accomplishing your goals with the content you deliver, or are you simply spinning your wheels?

Well, if you’re doing it right, your content is highly effective and tightly tied to your ultimate business objectives. Otherwise, you’re just filling up space on an ignored web page.

Content marketing is the most effective and lucrative form of online marketing, because it not only works, it also builds a media asset at the same time. So it makes sense to understand exactly what makes content effective, right?

The key is meaning.
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Introducing Digital Commerce Institute: Online Training Plus a Killer Live Event

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There have never been more people looking to build a business around digital products and services. These days, when we say “entrepreneur,” we’re often talking about someone who’s entering the field of digital commerce.

It sounds attractive right? Building a purely digital business where you create, sell, and deliver your products and services completely online.

The dream of building a business around digital products and services is as old as the Internet itself. Unfortunately, the early days of digital commerce were overpopulated with snake oil promises and “Online Cash Machine” hype.

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Content Marketing: A Truly Winning Difference

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In the 1920s, Schlitz beer went from fifth in the market to a tie for first. All because a sharp copywriter named Claude Hopkins highlighted their water purification process in an advertisement.

Never mind that all beer companies used the same process. No one had told that story before.

Advertisers became more astute after that point, which led to the development of the unique selling proposition by a guy named Rosser Reeves. This was the beneficial feature of a product or service that the competition would not — or could not — offer.
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Webinar: How to Attract and Work with the Right Talent, No Matter Where They’re Located

Webinar: How to Attract and Work with the Right Talent, No Matter Where They're Located

I’ve spoken with a lot of “traditional” CEOs in the last year, and I always learn something new from them. But at the same time, they all ask me the same question, often with a confused look on their faces:

How do you manage 60+ people who are all over the world?

The answer is, I don’t. We just hire the right people, and collaborate with them to get cool things done. Simple, right?

Well, it’s a learned skill, to be certain. I’ve always had a knack for collaboration over my 17-year entrepreneurial journey, and I’ve certainly learned a lot along the way.

So, I consider this to be a crucial topic. But rather than just preach it “my way,” I’ve enlisted a man who has helped countless small businesses and solo entrepreneurs make more happen without “hiring up” in the traditional way.

That man is Chris Ducker … a British businessman, founder and CEO of Virtual Staff Finder, and head pundit over at He’s well known as a “Virtual CEO,” and we’re thrilled that his podcast just joined Rainmaker.FM.

Finding and working with virtual talent is the quickest way for a solopreneur or very small business to increase impact. In this no pitch webinar, Chris and I will lay out best practices and actionable tips for leveraging freelancers, consultants, and contractors to get great things done.

It’s happening on October 1, 2015, at 8 pm Eastern / 5 pm Pacific. See you there?

Here’s how to attend:

  1. Head over to and register for your free membership.
  2. You’ll receive a confirmation email with a link you’ll need to click.
  3. When you do that, you’ll be sent to a Welcome page that has a link to the Unemployable Member area. Click that.
  4. Upon arrival in the Member Area, you’ll see the Webinar section.
  5. You’ll see a box with this webinar title and description, except there will be a blue button that says “Register Now With One Click.”
  6. Click that.
  7. Then, watch the webinar replay that’s already there on smart processes.

The cool thing is that once you’re a registered at Unemployable, you’ll get additional webinars, weekly audio lessons, and other cool stuff I’m working up.

See you soon!

How to Use the ‘Rule of Three’ to Create Engaging Content

structure your ideas with the rule of three

What’s so magical about the number three?

It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.

It all comes down to the way we humans process information. We have become proficient at pattern recognition by necessity, and three is the smallest number of elements required to create a pattern.

This combination of pattern and brevity results in memorable content, and that’s why the Rule of Three will make you a more engaging writer.
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Test Drive Rainmaker Platform to Get Free Access to More than 230 Hours of Included Training

why a rainmaker could use authority

It’s been almost a year since we launched the Rainmaker Platform, which provides a complete managed website solution for content marketers and digital entrepreneurs. And as is customary for us, we’ve given our absolute best deal to the thousands who have joined us so far.

One of the truly generous aspects of the current offer is including our Authority training community free of charge — a $399 annual cost otherwise. Membership in Authority delivers an astounding amount of value:

  • More than 230 hours of on-demand content marketing education
  • Weekly events like webinars and Q&As hosted by our team of experts
  • An interactive forum for networking and asking questions specific to your work
  • Exclusive discounts on essential tools and live events
  • Discounted access to the Copyblogger Content Marketing Certification Program

So it would be crazy to just give Authority memberships away for free … right? Well, that’s what we’ve been doing for Rainmaker Platform customers.

You might have already guessed that’s not going to be the case any longer. So, if you’ve been considering Rainmaker, you’ll want to give serious consideration to getting started in the next week.
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