It’s the question I get more than any other, and it’s one of the most important questions you’ll answer in marketing your business:
How do I create a content marketing strategy that actually works?
That will take several thousand words to answer, and then you’ll have to create your own strategy. Yep, ultimately it’s up to you.
To help, I’ll be writing a few articles over the next several weeks, starting with this one. Each will progress from general to more specific at each step, to provide a blueprint for you to work from.
The first step is to get your head right.
In other words, you need to begin with the correct perspective to succeed with online content as a marketing tool.