
What a wild three-and-a-half years, huh?
Copyblogger started out as a way for me to demonstrate what I knew and could do in order to collaborate on new media projects with others.
Now it’s the hub of a business enterprise that supports three families, two single guys, one single mom, and a host of domesticated animals.
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Welp, it’s time once again to log out of WordPress and turn out the lights.
Once again, blogging is dead.
Seems at least once a year, a flurry of discussion erupts around the imminent demise of blogging. And then the rest of us shrug our shoulders, grab some coffee, and get back to creating content that further solidifies our web presence.
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The big news yesterday?
Blogging is finally being taken seriously.
The Federal Trade Commission announced that they will begin going after bloggers - as well as the companies that compensate them - for any false claims or failure to disclose compensation, free gifts, and other conflicts of interest.
This isn’t really a surprise.
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When I was in law school, one of my professors—a no-nonsense New Yorker with a Harvard pedigree—liked to say that those of us who became trial attorneys would need to learn how to effectively communicate with a group of “shoe salesmen and janitors.”
That’s how he referred to juries.
Pretty brutal, I know. But his point was that despite all the high-level legal philosophy that was being jammed into our heads, we’d still have to learn to translate complex concepts into language an average person could understand.
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Seth Godin pulled no punches with this pithy Saturday-morning post - You’re Boring. Seth argues that unlike the old days when boring brands could simply buy attention, now the only option for anyone is to “become interesting, noteworthy and yes, remarkable.”
Along those lines, we thought it a good idea to send you back to How to be Interesting by Jon Morrow. Because it’s never too late to stop being boring.