Editor’s note: This post was originally published on April 2, 2009. We’re running it again today to show you how to take advantage of the powerful combination of copywriting and audio content.
There’s nothing easier than audio content, right? Just fire up your recording software or teleseminar service and start talking away.
Well, sure … but “easy to create” doesn’t guarantee anyone will listen (or keep listening).
Take some time to structure and prepare for your recording, however, and you can crank out exceptionally engaging audio content that still only takes a fraction of the time that polished writing would.
Yep, we’ve launched a digital marketing podcast network. Someone was bound to do it, but you may be surprised that it’s us. Truth is, this is something I’ve personally wanted to do for a long time … and the time is right.
Copyblogger came to prominence by teaching people how to write engaging content and copy, and that won’t change. But we’d be silly to ignore the surge in podcasting. In many ways, audio makes more sense for more people than text.
Audio is the perfect format for accessing the intelligence and advice you need to succeed. It goes with you wherever you are, and you can access it whenever you need it.
And you benefit from it at times when you can’t be staring at a screen. Whether driving, working out, or on in the background as you work, audio works harder for you than text or video.
Rainmaker.FM brings you the best tips, tactics, stories and strategies that provide acceleration for your business. Each day delivers eye-opening advice on some vital aspect of the ever-evolving digital marketing landscape.
The network is powered by many of the subject matter experts from inside our company (and a few good friends who know their stuff). We’ve launched with ten distinct shows, each covering different aspects of digital marketing.
Check out our first batch (in alphabetical order):
Back in 2005, I came up with the idea for Copyblogger, a site that taught people how to create text content and copy to sell products and services. Right … everyone knows that.
But did you know a competing idea was to instead start a podcast? To say that would have been the wrong move (in several ways) is a monumental understatement.
For one, I had never recorded anything other than bad tape recordings and a few .wav files. And for another, it was way to early for the medium and the technology.
But even now in 2015, why is Copyblogger Media — a company that came to prominence in part by teaching people how to write — now embracing the podcasting phenomenon this strongly? Well, in many ways, audio makes more sense for more people than text. The Internet is just now catching up.