Posts by Brian Clark
by Brian Clark
Absolutely. In fact, I know a freelance writer who makes over $300,000 a year from writing white papers alone.
And I can tell you from personal experience that I launched an entire real estate brokerage firm with a white paper that revealed the inner workings of the MLS. I’ve seen countless other small businesses go from struggling to successful with educational marketing content that not only goes viral… it persuades people to buy.
Mike Stelzner has just released a great free video that reveals how he went from desperate to knee-deep in lucrative new business… all thanks to a single white paper.
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by Brian Clark
The massive pool of blood in my head was pressing precariously against my brain. The doctors marveled that I was alive, much less walking and talking.
They looked and shook their heads in wonder at the MRI results. I politely reminded them I was indeed alive, awake, and actually in the room.
It was three years ago today that they wheeled me in for emergency surgery, and I said goodbye to my wife, not quite three-year-old daughter, and newborn son. I knew that sometimes people don’t wake up from brain surgery, and this might be the last time I saw them.
Wait, let’s back up a bit.
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by Brian Clark
What’s the secret to effective affiliate marketing?
It all boils down to engagement.
If you have a page with an affiliate offer that ranks well for searchers in buying mode, that’s pretty high engagement. You need a trusted, authoritative site to pull that off, which means strong content and plenty of links.
But don’t forget that the very same content creates engagement with regular readers first. If you’re building authority sites that attract subscribers, you get more than one shot at affiliate revenue. You profit first with your direct readers who trust you, and then continue to generate revenue over time thanks to strategically-placed cross-links and search traffic.
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by Brian Clark
Affiliate marketing isn’t that tough… if you’ve got attention and trust.
You can gain attention and trust through your relationship with people who agree to receive content from you. And you can gain attention from people via search engines because Google trusts your content.
Ideally, you want both.
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by Brian Clark
“A gossip is one who talks to you about others; a bore is one who talks to you about himself; and a brilliant conversationalist is one who talks to you about yourself.” ~Lisa Kirk
Any questions?
by Brian Clark
Publishing online content is great… if you have something to sell.
Many people who publish online are still seeking that almighty advertising dollar, but the results for most are dismal. And there’s evidence that things will actually get worse, not better.
Why?
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