If you have kids (or have been a kid), and celebrate Christmas, you’ve likely witnessed an interesting phenomenon. Every year, there’s that one “it” toy. Starting way back in the mid-80s with the Cabbage Patch Kids, and followed by Beanie Babies, Furby and Tickle Me Elmo, there’s at least one crucial toy that every kid simply must unwrap on Christmas morning.
And every December, there’s never enough of “it” to go around. Why can’t the toy manufacturers properly anticipate demand after spending millions on advertising to create that mega-buzz?
Because they don’t want to.