Content marketing tools and training.
A big part of my going-forward focus is the ways in which RSS will transform content delivery and direct marketing online. It’s such a fast moving area, though, that if I only comment on items in my typical long-winded fashion, a lot will slip by.
So here’s my first edition of the RSS Marketing Roundup, a look at what went on this week in the world of marketing and promotion with feeds.
What do you think would happen if you sent out a large batch of Christmas cards early in the month of December — to complete strangers? Nothing? Maybe a few confused phone calls or letters?
Nope. Most likely you would receive an avalanche of Christmas cards in return, from people who don’t even know you.
The proprietor of a Native American jewelry store in Arizona was having trouble selling her inventory of certain turquoise pieces. Despite the fact that the jewelry was of high quality, and it was the peak of the tourist season, the stuff wouldn’t sell.
The owner had priced the jewelry reasonably. She had placed it in a central display location. She’d even asked her staff to point it out to browsers.
Nothing worked.
In the NBA All-Star theatrics tonight, 7-footer Dirk Nowitzki won the 3-point shooting contest and 5-foot-9 Nate Robinson won the slam dunk competition.
But the story is even better than the irony.
Robinson, a first-round draft pick out of Washington, electrified the Toyota Center by taking a bounce pass from Spud Webb, the 1986 slam dunk champion, and leaping over the 5-foot-7 Webb for the jam.
5. The word “kerfuffle.”
4. I’m not calling it “Web 2.0″ because it’s just so over.
3. Referencing “Denton” and “Calacanis” in the same overly-reverential sentence.
2. Using. Periods. After. Every. Damn. Word.
1. Blogging with Britney Spears’ baby on your lap.
Robert Scoble has created a “Fun With Search Engines” experiment involving the nonsense tag brrreeeport. Scoble’s search engine prank then morphed into how to get on the blogging A-List with a powerful headline, so I thought I’d join the fun.
If any of you brrreeeport players want tips to help you compete, try this:
