Do you know the quickest, simplest way to get more subscribers to your blog?
The answer is to ask them to subscribe, and make it as easy as possible.
Wow. That’s way too obvious, right?
And yet, day in and day out, I see bloggers who not only fail to ask for the subscription, they downright make it difficult to subscribe. I’ve literally had to poke around on some blogs just trying to find a way to get the content delivered.
Most people won’t do that. And I’ve ended up ditching plenty of blogs because it was too much of a hassle.
So, believe it or not, you can gain an advantage over your competition by simply making it easier to subscribe. The successful conversion of visitors to subscribers is in no small part related to simple usability and motivation adjustments.