Press Release Podcast

I had the opportunity to participate in a podcast yesterday with David McInnis, CEO of PRWeb, and David Meerman Scott, who you will recall is the author of The New Rules of PR from the How to Use the Modern Press Release update to Viral Copy.

The chat was all about how press releases are now direct-to-prospect communications for businesses. You write a release as if you’re telling a story to your target audience, because that’s the whole point. Much of the discussion demonstrated how this is a good thing for journalists too, because the quality of the press release must be “article ready,” and it can’t be filled with egocentric hype.

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Building Traffic with Article Marketing

Although it’s been a tried and true strategy for years, it seems that bloggers are now catching on to the benefits of article marketing as the competition for traffic intensifies. For those who may not be familiar with the technique, article marketing involves submitting short articles to directories such as Ezine Articles, with permission for others to republish your work on their blog, website or in their email newsletter. In return, you get one or more links back to the site of your choice.

Article marketing was mentioned in strategy ten of the Viral Copy Report. Since it’s an important part of any traffic-building strategy, article marketing is the focus of my next viral marketing update. An article that hits a nerve can end up republished all over the ‘net, each with a nice back link to your blog or free resource.

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Committed Hearts and Minds

Blog Triggers

If you have kids (or have been a kid), and celebrate Christmas, you’ve likely witnessed an interesting phenomenon. Every year, there’s that one “it” toy. Starting way back in the mid-80s with the Cabbage Patch Kids, and followed by Beanie Babies, Furby and Tickle Me Elmo, there’s at least one crucial toy that every kid simply must unwrap on Christmas morning.

And every December, there’s never enough of “it” to go around. Why can’t the toy manufacturers properly anticipate demand after spending millions on advertising to create that mega-buzz?

Because they don’t want to.

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Available for a Limited Time Only

What made the 1909 Honus Wagner baseball card worth $1.1 million at auction?

Why were people willing to pay to get an invitation for a free email account from Google?

How come Seth Godin’s Whiteboard Seminars always sell out, even at $1,650 a pop?

Scarcity.

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The Secret Code Word is “Buffalo”

You’re not likely to see me talk about television commercials very much here, especially from fast-food chicken joints. But Kentucky Fried Chicken has done some interesting things with the promotion for its new Buffalo Snackers sandwich, and you just might be able to come up with a strategy for your blog and business from taking a look at it.

The Buffalo Snackers commercial features three firemen, one of whom is feasting on a 99 cent “bucket o’ noodles”, while the other two give him a hard time for not enjoying KFC’s new chicken sandwich creation for the same low price. Big deal, right?

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You Like Me . . . You Really, Really Like Me!

Blog Triggers

At the 1985 Academy Awards, actress Sally Field won Best Actress for Places in the Heart, after having won the same award in 1980 for Norma Rae. She never actually said the exact words I use in my headline, but everyone thinks she did. Regardless, Sally nailed it.

Liking matters.

In my previous life as a litigation attorney, I recognized early the truth in Clarence Darrow’s famous quote: “The main work of a trial attorney is to make a jury like his client.” I saw first hand that how the jury felt about the client was more important than the law, the evidence, or the truth. You’ve likely witnessed the same thing with a few celebrity trials.

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