Click, Whirr, Buy

Blog Triggers

The proprietor of a Native American jewelry store in Arizona was having trouble selling her inventory of certain turquoise pieces. Despite the fact that the jewelry was of high quality, and it was the peak of the tourist season, the stuff wouldn’t sell.

The owner had priced the jewelry reasonably. She had placed it in a central display location. She’d even asked her staff to point it out to browsers.

Nothing worked.

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The Definition of Irony

Nate Robinson dunk

In the NBA All-Star theatrics tonight, 7-footer Dirk Nowitzki won the 3-point shooting contest and 5-foot-9 Nate Robinson won the slam dunk competition.

But the story is even better than the irony.

Robinson, a first-round draft pick out of Washington, electrified the Toyota Center by taking a bounce pass from Spud Webb, the 1986 slam dunk champion, and leaping over the 5-foot-7 Webb for the jam.

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Top 5 Blogging Clichés That Need To Die

5. The word “kerfuffle.”

4. I’m not calling it “Web 2.0″ because it’s just so over.

3. Referencing “Denton” and “Calacanis” in the same overly-reverential sentence.

2. Using. Periods. After. Every. Damn. Word.

1. Blogging with Britney Spears’ baby on your lap.

Who Knew Sex Had This Effect?

Robert Scoble has created a “Fun With Search Engines” experiment involving the nonsense tag brrreeeport. Scoble’s search engine prank then morphed into how to get on the blogging A-List with a powerful headline, so I thought I’d join the fun.

If any of you brrreeeport players want tips to help you compete, try this:

How to Write Headlines That Work

The Greatest Sales Letter of All Time

Copywriting 101

In line with my advice to study advertising copy that works, I thought I’d share what many consider to be the most successful sales letter ever.

The following is an excerpt from the classic direct-mail piece that generated an estimated $2 billion in revenue for The Wall Street Journal. I’ve seen adaptations and straight rip-offs dozens of times.

Here’s how it starts:

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The #1 Secret to Writing Great Copy Is . . .

Copywriting 101

Using words that work with the people you’re trying to persuade.

Don’t reinvent the wheel. Study and draw inspiration from great copy that works.

I’m not talking about copy that you personally think is great. It’s a mistake to judge advertising like regular people do – as entertainment. Madison Avenue has a great gig producing short entertainment pieces called commercials that often don’t sell much of anything.

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