This blog is all about marketing with words in a social media context. From the interactions with our readers, to the ways in which ideas spread and promotion is performed, we are communicating with prospects and gaining attention in ways that are alien to most veterans of one-way, pay-to-play marketing media.
I get the feeling, though, that even the proponents of business blogging and other forms of social marketing still see it as an “us” and “them” situation. Meaning, a relatively small group actually blog, tag, share, etc, and the vast majority just discover and consume, with maybe the occasional comment. That’s certainly the case now, and the mentality is a throw back to the mainstream media.