One of the key elements of writing to sell is testing various elements of a promotion to see if you can improve your conversion rate — the number of visitors who become paying clients or customers. Changing a headline, elements of body copy, or even link architecture can often produce drastic differences in your conversions and therefore your return on investment. We’ll be discussing testing quite a bit in the future here at Copyblogger.
There are plenty of ways to filter and qualify raw traffic in order to make a concentrated sales effort. But the beginning point of all web conversion analysis is your basic traffic and referral logs.