How to Avoid the Pollution Plague

Seth Godin thinks that the global warming movement could use better copywriters.

Without getting into a debate about the underlying science, Seth uses global warming as an example of how the way a story is told matters more than the underlying facts. He thinks in this case, it boils down to choosing the wrong words when warning of the possibility of catastrophic climate change.

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No Email Taxation Without Requisition

The Electronic Frontier Foundation and a host of others have released an open letter to AOL asking the ISP to reconsider adoption of the proposed Goodmail “email tax” that made big news not long ago. At the time, I said I didn’t care about this, as it would only speed the inevitable adoption of RSS for content delivery.

But upon continued reflection, it’s simply a flat-out disturbing development. AOL’s plans represent only the first step down a slippery slope towards fragmentation and corporate control of the Internet’s historical open access, and we shouldn’t let it happen without a fight. It can only hurt the small businesses and entrepreneurs who are continually moving into the growing online marketplace, not to mention charities, non-profits, and just regular folks.

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Four Reasons to Keep My Mouth Shut

Well, after essentially telling the world in my free report that I think the 4 things chain-meme is actually not much of a meme at all, I naturally get tagged with it. It seems Liz Strauss over at Successful Blog has quite the sense of humor.

OK, Liz, I’ll play.

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Social Proof: Herd it Through the Grapevine

Blog Triggers

No, that’s not a typo in the title above, as we’ll soon see. But first, some disturbing news.

It’s become fairly well-known that unfortunate events reported heavily in the media lead to other similar unfortunate events due to copycat behavior. Suicides, murders, and school shootings tend to occur in alarming clusters once the news about the initial event gets out.

What you may not know is that after a suicide is publicized, deaths by single-car accidents spike. When a murder/suicide is heavily reported, head-on car collisions and airplane crashes go up immediately afterward.

What’s going on here?

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What’s Wrong With Steve Rubel?

Steve Rubel had a rather nasty reaction to my free Viral Copy report. It’s obvious he hasn’t actually read it, because if he had, he wouldn’t be able to make the completely wrong-headed assertions that he does. But what I really don’t understand is his intra-day flip-flop on the subject of traffic.

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Free Link Bait Report

With all the recent buzz surrounding Technorati’s State of the Blogosphere, the Magic Middle, New York Magazine’s A-List love fest, the resulting A-List denial fest, and the latest Google page-rank shuffle, links are on everyone’s minds.

We’ve had it beaten into us – links matter. I suppose if you look closely enough, what’s being said is links are all that matters.

Of course, content is what really matters. Content that gets links, according to the gatekeepers.

So, I’ve written a free 30 page report containing some ideas on how you can satisfy the gatekeepers (or actually, your readers and blogging peers – the people who truly matter). It’s called Viral Copy: Trading Words for Traffic, and beyond being free, it’s also free of affiliate links and product pitches.

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