Content marketing tools and training.
It’s time for another installment in our series of free content marketing ebooks.
Last time, we talked about content marketing strategy. Specifically, a 7-step framework that mapped out who you want to reach and what business objectives you want to meet.
That strategy is centered around authority. In this sense, authority means becoming the likeable subject matter expert and thought leader who people listen to, and Google loves.
Any of this sound familiar?
I launched Entreproducer one year ago (to the day) as a multimedia email newsletter.
My idea was to — very publicly — lay out the experiences I’ve had running several successful online businesses, profile the entrepreneurs and companies that are pushing digital content innovation, and take a shot at sharing with where I think independent digital media is going.
After doing a bunch of writing over there (and taking a break to get some work done), Robert Bruce and I shifted into audio mode. We missed doing the Internet Marketing for Smart People Radio Show, but we also felt it was time for a slightly different angle on the business of content marketing and DIY digital media.
Does any of this sound familiar?
Yep, many people, including me, were saying that about Twitter in 2008. Seems we were wrong.
Now, some people are saying the same things about Google+. Some of those people owe their current careers to being Twitter early adopters.
Threatened much?
I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.
I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident: that all men are created equal.”
I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.
We’re coming up on seven years since I started Copyblogger. That alone is hard for me to wrap my head around, and yet … here we are.
Since day one, it’s been about content. Not just words that fill up a webpage, but valuable information that attracts attention, drives traffic, and builds businesses.
But there’s another thing Copyblogger has always been about, and that’s the people who create the content. For the most part, especially for us, that means writers.
The last several years (and especially 2012) you’ve heard a lot about content marketing. Some might say too much, but trust me, it’s not going away. We won’t go back to straight pitches, clever commercials, and filler website copy after being offered strategic content with independent value – the Internet-empowered prospect won’t tolerate it.
