Copyblogger Media Rebrands as Rainmaker Digital

rainmaker digital logo

The company formerly known as Copyblogger Media turns five years old today. It was September 1, 2010 when the adventure that began with a one-man blog in 2006 went to a whole new level.

The scene that sticks out in my mind, however, happened a couple of months before the official start date for the company. We had just figured out a plan to merge five separate companies into one, and I was filling the car with gas when I posed a question to Brian Gardner and Sean Jackson.

“What should we call the new company?” I asked.

They both looked at me like I was crazy. “Copyblogger,” they responded in unison.
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Webinar: Smart Systems and Processes for Freelancers, Solopreneurs, and Startups

Unemployable - Webinar: Smart Systems and Processes for Freelancers, Solopreneurs, and Startups

I’ve started nine businesses so far. The first one failed, but each successive company has yielded greater revenue, profits, and (mostly) happiness.

There was a particular period of time — 2002 to 2005 — that I without doubt enjoyed the higher revenues and profits. I set out to prove something to myself, and made more than I would have made if I had remained practicing law, and even more than most of the partners of the law firm I left in 1998.

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Introducing Unemployable: Smart Strategies for Ambitious Freelancers and Solopreneurs


Last year, I did a cool exercise. The idea was to identify the one word that represents your life philosophy. The word I ended up with was further, which some of you know is now the title of a personal development newsletter I write.

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4 Copywriting Techniques for Engaging Podcasts and Audio Presentations

how to write a compelling audio presentation

Editor’s note: This post was originally published on April 2, 2009. We’re running it again today to show you how to take advantage of the powerful combination of copywriting and audio content.

There’s nothing easier than audio content, right? Just fire up your recording software or teleseminar service and start talking away.

Well, sure … but “easy to create” doesn’t guarantee anyone will listen (or keep listening).

Take some time to structure and prepare for your recording, however, and you can crank out exceptionally engaging audio content that still only takes a fraction of the time that polished writing would.

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What to Do When You Absolutely, Positively Must Know If Your Content Will Rock

nobody knows anything ... except the audience

Ever had a great idea, and then started to doubt yourself?

Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a new product or service.

How can you be sure it will work? Should you ask for feedback?

I’ll answer both of those questions in this article, but first I need to tell you a couple of stories from the nutty worlds of music and film.

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Last Week to Save on Authority Rainmaker 2015

image of Seth Godin opening Authority Intensive 2014 while Brian Clark looks on — this week is your last week to get the Early Bird Price on tickets to Authority Rainmaker 2015

We call Authority Rainmaker a different kind of online marketing conference … and that’s for many good reasons.

Rather than a multi-track free-for-all that requires you to choose between sessions and gamble on what’s worth your precious time, Authority Rainmaker is a cohesive two-day presentation in itself. The four segments—design, content, traffic, and conversion—provide an integrated bundle of tactics within a broader strategic approach to effective online marketing.

And there’s no “call for speakers.” We handpick each industry expert, and then collaborate with them individually to deliver the perfect piece of the broader puzzle.

It’s more work, and worth it — judging from the response we got from last year’s attendees and speakers. In fact, two of this year’s session topics were overhauled in the last two weeks to ensure the most current and relevant information possible.

Finally, the agenda is set. Head over and check it out for yourself. Also, we have discounted hotel rooms still available, but not for long.

Make sure to secure your spot before March 31, when our Early Bird pricing ends. You’ll find that given the included education, networking, parties, food and drinks, Authority Rainmaker is the best value in the business.

Grab your seat for Authority Rainmaker: May 13–15, 2015, Denver, Colorado.