How to Build a Lucrative Asset While You Make it Rain

In the days before the Internet, if you wanted to create and distribute any kind of content on a large scale, you needed to either be wealthy, have connections, win the cultural lottery of getting picked, or possess a nearly impossible combination of any of those factors.

Only a very privileged few had the resources to own a radio station, a recording studio, or a printing press.

Even fewer could cover the cost and supply the expertise required to keep those kinds of operations running.

But all of those problems existed before the Internet.

What now?

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How to Make Your Content a Star

the sun

Think about how many stars exist in the universe.

It’s hard to wrap your head around. Astronomers estimate there are 170 billion galaxies in the parts of the universe we can see, which extends 13.8 billion light-years in every direction.

If you multiply the number of stars in just our own galaxy by 170 billion, you get a septillion stars (that’s a 1 followed by twenty-four zeros). Of course, the true number may actually be infinite, given that the universe is much larger than we can observe and could simply go on forever.

The vast majority of those stars are completely irrelevant to us, because we can’t even see them. On a moonless night, you can spy maybe 9,000 stars with the naked eye, and a good pair of binoculars might get you to 200,000.

That alone is a lot of stars. And they are mostly too far away to have any direct impact on us.

But one star is different.

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5 More Great Speakers for Authority Intensive (Event Now Sold Out)

CB-ai-speakers

Update: The Authority Intensive conference is sold out for 2014.

We’re still more than three months away from Authority Intensive, May 7-9 in Denver, and we’re almost sold out. With this lineup, I’m not surprised — I feel lucky just to be hosting this thing.

If you’re still on the fence, there’s good news … we’ve added even more great speakers. Let me tell you a bit about them before you head over to secure your spot for the content marketing event of the year.

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Why a Personal Media Brand Beats “Marketing” Every Time

Fame. Celebrity. Stardom.

There are many words to describe this thing that so many are after … and many reasons they are after it. But is there any real value in celebrity for celebrity’s sake?

If you’re famous for being famous — that phenomena of modern western culture — what does that actually get you?

And is it worth it?

In this quick 19-minute episode you’ll discover:

  • Why just “being known” means being known for nothing
  • The fallacy of the train wreck approach: The poverty of attention
  • How to give away what you’re selling for fun and profit
  • The evil psychological trick that people love
  • Why to never expect anything in return (for the win)
  • How keeping it real lets you “sell out”
  • Why leadership is the key to lead generation
  • The religious concept that makes it rain

Sign up for New Rainmaker now (absolutely free), and listen to this (and the first episode) instantly

Grab New Rainmaker in iTunes …

Image of New Rainmaker in iTunes

A big “thank you” to everyone who listened in on the first episode of New Rainmaker, and for all the positive comments!

Since so many have asked for it, I wanted to let you know that New Rainmaker has landed in iTunes. As you can see in the image, we’re the #1 Business podcast — gotta say thank you again for that!

Now, those who subscribe by email get the audio, plus they’ll also get transcripts, written reports, videos, and webinars. But if you want to start with just the audio, iTunes is the way to go.

After you listen to Episode One, please consider leaving a rating or comment for the show. Ratings and comments are the main way that iTunes empowers listeners to “vote” for the shows they like.

It really helps, so thank you (one more time) in advance. :)

See you next week for episode two …

The New Rainmaker: Why the Key to Business Success is Media, Not Marketing

If you’ve been following Copyblogger for any length of time, you know we’ve been teaching people online marketing for over eight years. Specifically, something that is now known as content marketing.

The key point being that this type of marketing is different from traditional marketing, but it accomplishes what marketing is supposed to do. And it’s the differences that cause so many people to struggle with it.

At this point, I’ve come to the conclusion that the terminology is part of the problem.

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