The Martin Luther King, Jr. Guide to Inspirational Copy

Martin Luther King, Jr.

I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.

I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident: that all men are created equal.”

I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.

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by Brian Clark 97 Comments

2013: The Year of the Online Writer

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We’re coming up on seven years since I started Copyblogger. That alone is hard for me to wrap my head around, and yet … here we are.

Since day one, it’s been about content. Not just words that fill up a webpage, but valuable information that attracts attention, drives traffic, and builds businesses.

But there’s another thing Copyblogger has always been about, and that’s the people who create the content. For the most part, especially for us, that means writers.

The last several years (and especially 2012) you’ve heard a lot about content marketing. Some might say too much, but trust me, it’s not going away. We won’t go back to straight pitches, clever commercials, and filler website copy after being offered strategic content with independent value – the Internet-empowered prospect won’t tolerate it.

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by Brian Clark 11 Comments

The Smartest Online Marketing Strategies for Real Estate Professionals

Some see content marketing as the latest online marketing trend. But if you’re a Copyblogger reader you know it goes much deeper, and longer term, than that.

Content is the smart, cost-effective way to market virtually any product or service. And real estate is no exception.

If you’re a real estate professional, then you want to generate more and better leads, and convert more of those leads into sales. And the best way to do that online is the strategic combination of content, social media, and search marketing.

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by Brian Clark 83 Comments

Hey …

Email Marketing 101

How’s that for a headline?

If you saw the news out of the Obama camp yesterday, “Hey” was the most successful email subject line of a very data-driven and oddly personal email campaign for fundraising. By all accounts (especially election results), Obama’s digital strategy was a wild success.

So, I decided to try that headline with this post. I’ll be able to easily see how it does based on email open rates and traffic levels, plus other metrics like social sharing and commenting.

And, despite violating every bit of headline and subject line advice we’ve ever given you, it just might work. The reason why may surprise you, though.

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by Brian Clark 284 Comments

10 Steps to Becoming a Better Writer

Write.
Write more.
Write even more.
Write even more than that.
Write when you don’t want to.
Write when you do.
Write when you have something to say.
Write when you don’t.
Write every day.
Keep writing.

Want the poster to hang on your wall? I’ve got you covered.

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by Brian Clark

Free Webinar Today: How to Make Content Marketing Effective and Efficient

This live webinar is over, but stay tuned, we’ll let you know if/when the recording becomes available.

In the meantime, get even more incredible educational content by registering (free) for the Scribe Content Marketing Library …

Everyone is talking about content marketing. That’s because when it comes to driving traffic, scoring higher search engine rankings, and boosting online conversions, content marketing is what works.

But how, exactly, do you make it work for your business?

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