The New Rainmaker: Why the Key to Business Success is Media, Not Marketing

If you’ve been following Copyblogger for any length of time, you know we’ve been teaching people online marketing for over eight years. Specifically, something that is now known as content marketing.

The key point being that this type of marketing is different from traditional marketing, but it accomplishes what marketing is supposed to do. And it’s the differences that cause so many people to struggle with it.

At this point, I’ve come to the conclusion that the terminology is part of the problem.

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Copyblogger is Eight Today (Time for a Facelift)!

Time flies when you’re having fun, but it’s true … Copyblogger is 8 years old today.

And as we all know, that’s pushing 60 in Internet years. So, we do what any aging icon does.

That’s right — a facelift. Nothing says “Happy Birthday” like anaesthesia, scalpel incisions, and bruised facial swelling (metaphorically speaking, of course).

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Follow @copyblogger on Twitter!

Since way back in 2006, I used @copyblogger as my personal Twitter handle. Recently, we thought it was a good idea to separate the man from the brand, so I’m now @brianclark.

That means @copyblogger has a new life, and an important function of its own. So why would you want to follow this account on Twitter?

Here’s what you’ll get:

  • Fresh Copyblogger content
  • Classic Copyblogger articles
  • Curated online marketing advice
  • Special Twitter-only deals on our products
  • Exclusive content event announcements

Sound good? Click to get on board!

Join Us for Authority Intensive, May 7-9, 2014

Image of Authority Intensive Poster

Just the facts:

What:

Authority Intensive: Copyblogger’s live training event that provides an integrated content marketing strategy combined with how best to implement it. Plus great parties and networking.

When:

May 7-9, 2014.

Who:

Seth Godin, Ann Handley, Darren Rowse, Lee Odden, Sonia Simone, Dennis Goedegebuure, Chris Garrett, Joanna Wiebe, Tom Martin, Brian Gardner, Selena Waite, Jason Miller, Beth Hayden, Jon Henshaw, Bill Erickson, Pamela Wilson, Jerod Morris, Arienne Holland, Dean Levitt, and Bryan Eisenberg (plus a few surprise guests).

Where:

The Curtis Hotel in downtown Denver, Colorado.

Why:

Early Bird pricing is in effect. Why pay more?

How:

Click here for all the details and to register.

2014: The Year of the Rainmaker

A year ago almost to the day, I wrote 2013: The Year of the Online Writer. The basic premise was that we had reached a tipping point. Companies of all sizes that wanted to succeed now knew that:

  • Content is what people want.
  • Content is what people share.
  • Content is what makes buying decisions happen.

Those realizations, in turn, require great content creators. Notably, great writers.

This coming year will continue the trend, with an added twist.

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How the Grinch Stole Your Authority

Every Who
Down in Who-ville
Craved authority a lot …

But the Grinch,
Who lived just North of Who-ville,
Did NOT!

Now, Authority Intensive is not until May,
But your wallet may suffer if the Grinch has his way.

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