Pat Flynn on Entrepreneurial Inspiration and His Profitable Content Strategy

In 2008, Pat Flynn was happily employed by an architectural firm. And then, like a lot of people in 2008, just like that … out of a job.

It was the best thing that ever happened to him.

Since that point, Pat has built a business that supports his family through blogging and podcasting. And he’s just getting started.

Rather than some “Master of the Universe” type, Pat shares with you that (like most of us in this industry) he was initially scared and winging it. But it wasn’t long until he had the confidence to take the next step, and then the next … all by simply putting in the work and being consistent.

Listen in to Pat’s story and the specific steps he took to go from broke and unknown to running his own new media business. This was my first conversation with Pat, and I was impressed by not only his knowledge and business savvy, but how genuine he is.

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Jay Baer on “Generosity Marketing” and the Power of Business Podcasting

You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it.

In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing it’s becoming a franchise unto itself. In his spare time, Jay is a highly sought-after keynote speaker, podcaster, angel investor, new media personality, and restless entrepreneur who can’t help but add just one more project to his portfolio.

I asked Jay to be the first in a series of Rainmaker.FM interviews that illuminate the path of content marketing into the future. You’ll notice some common themes that turn up time and again among those who have already successfully built audiences, and Mr. Baer sets the stage perfectly.

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How to Use Content Curation to Create a Recurring Revenue Business

a close-up image of a man looking through binoculars

It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation.

You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio, and video I can find in that topical market that are created by others.

Sound strange?

Listen in and check out the three-part process I’m following, so you can start building your own profitable content curation strategy:

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Check out the Lineup for Authority Rainmaker: Denver, May 13-15, 2015

Image of Ellie Caulkins Opera House

The photo above is the Ellie Caulkins Opera House in Denver. It’s a world-class hall designed in the lyric style with acoustical excellence, state-of-the-art technology, and clean sight lines, and it’s the venue for our second annual live conference — Authority Rainmaker.

We’re in the Super Early Bird phase of ticket sales, so I want to share with you the extraordinary group of speakers that will be fueling next year’s event experience. You’ll want to grab your tickets now and save $500.

I previously announced our keynote speakers — Daniel Pink, Sally Hogshead, and Henry Rollins (yes, that Henry Rollins). Today I want to highlight each of the industry experts you’ll hear from in this two day, single-track event covering the core topics of Design, Content, Traffic, and Conversion.

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Authority 2015 – Daniel Pink, Sally Hogshead, and Punk Legend Henry Rollins

This last May, we held our first live event. Authority Intensive featured a personally-curated group of speakers in a single-track format to a sold-out house, with an emphasis on the fundamentals of design, content, traffic, and conversion.

I must say, it was a personal highlight of this crazy adventure we’ve been on since I started Copyblogger back in 2006. The privilege of having Seth Godin, Ann Handley, Darren Rowse, Joanna Wiebe, Bryan Eisenberg, and many other of my industry favorites speak at an event we hosted was both amazing and humbling.

So naturally, I have a really high bar to exceed for the next show. Let me know what you think about this keynote group (which is just for starters).

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Keep Them Fascinated: How To Discover Your Winning Difference as a Content Marketer

You hear over and over that you need to be unique. To come at things with a fresh angle. To discover your winning difference.

It’s all true. And it’s not just the “art of marketing” that dictates these things. It’s the science behind what fascinates us.

You can try chasing trends by being a “me too” marketer. The legendary players, however, come not from chasing what’s happening, but by running in a different direction.

Author and entrepreneur Sally Hogshead has committed her career to helping people discover their winning difference. And a content-driven approach to communicating that difference is amazingly powerful – because it makes you fascinating to follow — to the right crowd, that is.

This new installment of New Rainmaker takes you on a journey with Sally as she outlines what it takes to develop a fascinating and unique position in your market. The answer might surprise you.

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