One of the more satisfying aspects of the more than 8 years of publishing Copyblogger has been the renewed praise for email marketing. Misguided pundits had proclaimed it dead for years.
Email, of course, is alive, well, and had never left the building. That’s because email still converts to sales at the highest rate of any online medium, while social media barely registers.
Email may be “old,” but it works.
The other favorite target of the doomsday punditry is the web itself. Specifically, the tried-and-true website.