by  

Case Study: How Digital Photography School Became a Multimillion Dollar Online Business

image of Entreproducer thumbnail

People in the blogging and online marketing world know Darren Rowse from Problogger.

Many, however, don’t realize that Problogger is an industry sideline where Darren shares what he learns from his primary business, which is the multimillion dollar web venture Digital Photography School.

DPS has 500,000 subscribers, and 5,000,000 monthly site visitors. But Darren started many years ago at the same place we all do — zero. (Problogger, which is still a much smaller site, came after, not before, DPS.)

[ Continue Reading... ]

Buffer
by  

The 5 Types of Prospects You Meet Online, and How to Sell to Each of Them

image of the number

If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment for the time and effort you put in.

On the other hand, you’ve probably noticed that if you spend all your time relentlessly selling, you’ll alienate a good portion of your prospective audience.

The tricky problem for content producers is that various readers are at different awareness levels, depending on how long they’ve been reading and how much exposure you’ve provided to your offer.

[ Continue Reading... ]

Buffer
by  

The More Informative Your Content …

There’s a lot of online marketing advice floating around out there.

One way to determine if it’s any good is to hold it up to the tested wisdom from the greats of the past.

Enjoy (and use) this slightly new spin on a classic David Ogilvy quote, as relevant today as when he uttered it decades ago …

[ Continue Reading... ]

Buffer
by  

1,000 Words Can Make You Immortal

Yes, social networking sites are entertaining, powerful, and endlessly absorbing.

Yes, they can (and should) be put to good use for your content marketing goals.

But serious content, polished and published on your own domain? That’s where things can, and often do, get very interesting.

Have you written your 1000 words today?

[ Continue Reading... ]

Buffer
by  

Don’t Disappoint Your Mom

In Ogilvy on Advertising, David Ogilvy famously wrote:

The consumer is not a moron, she is your wife.

When it comes to social media marketing, the “user” is not a moron, she’s your mom.

Your mom wants valuable content, not irrelevant advertisements and in-her-face pitches.

[ Continue Reading... ]

Buffer
by  

15 Grammar Goofs That Make You Look Silly

image of grammar goofs infographic thumbnail

We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffy grammatical rule (and many times it’s preferable).

On the other hand, making some grammatical errors just makes you look bad, and hurts your effectiveness. Sometimes we even misuse words simply because we hear others use them incorrectly.

So, we’ve assembled the 15 most egregious grammar goofs into one helpful infographic. With this handy reference, you’ll never look silly again.

[ Continue Reading... ]

Buffer