One of the foundational tenets of direct marketing (which means all online marketing) is the “reason why.”
- Why are you the best?
- Why should I believe you?
- Why should I buy right now?
Good luck with that now. You can claim anything you want … and that’s the problem.
These questions have been answered in the prospect’s mind before you knew they were a prospect. The Internet makes your internal sales process a joke.
These three questions become one: Why should I buy from you at all when I understand your competition better than you do, and there’s no difference?