21 Content-Related Business and Revenue Questions Answered

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Note: This podcast is syndicated from my Entreproducer project.

In this third edition of our content marketing Q&A series we focus on your questions about business structure and revenue models.

Getting your head around the practice of regular and valuable content creation can be tough, but once you do … you’ve only just started building your business.

What kind of products or services should you offer? How do you hire the right people so you can scale? How do you actually build revenue?

In this 58-minute discussion, Robert Bruce and I cover …

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Last Chance to Save on Our Small Business Marketing Summit

Small Business Summit at Content Marketing World

We’re only a month away from Copyblogger’s first ever Small Business Summit, but there’s still time to attend and save!

That’s right … we’re hosting the Small Business Summit on September 12, 2013 at the Cleveland Convention Center, as part of this year’s Content Marketing World. This one-day event features me, Sonia Simone, and some of the finest minds in content marketing, all drilling down into the tactics and strategies that actually work for small businesses.

The Small Business Summit is a completely stand-alone event — you don’t have to attend the rest of Content Marketing World. But it does perfectly complement the broader sessions if you want to enjoy a truly immersive experience.

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The Second Coming of Affiliate Marketing

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It seems that a huge segment of the online content industry that had been previously vilified by “respectable” online “journalists” (use of quotation marks intentional and appropriate) is also finally being seen as another savior of online content.

Some are even trying to call it “commerce journalism.”

It’s actually called affiliate marketing. And it’s been around online at least since Amazon launched its Associates Program in the 1990s, but never given proper credit as a “respectable” monetization avenue.

Until now.

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Introducing the New Synthesis: Get Way More From WordPress

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If you’re an online publisher or content marketer using WordPress, understanding the value of great hosting is a must. In my 15 years of online publishing, I’ve found that it can make all the difference.

Page load speeds impact your visitor experience and your search engine rankings. And security is critical when it comes to malware, brute force login attacks, and a rash of other security emergencies that come with WordPress being the most popular CMS on the Internet.

At the same time, I hear people saying they’ll get better hosting once they start having a bit more success. Better to save money at first, right?

Logical … except you have to be prepared for success before it happens. If that big link, retweet, or Facebook share happens and your site goes down, you’re in a worse position than when you were totally obscure.

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How to Push “Send” and Grow Your Business

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Twitter. Google+. Facebook. Tumblr. Pinterest.

These (and many others) have become the darlings of social media. The press loves to rave about their features, droning endlessly on about upgrades, acquisitions, VC rounds, and user numbers.

Though you can gain a lot of good market information and make valuable connections from participating in social networking sites, don’t expect to sell much. The dismal conversion rates for social media pitches make sense — people are there to socialize, not buy.

When you run a real business, you need to get back to the old-school tool that even the social networks rely on when they actually need to do business …

Email.

But how do you build an email list in a world that’s tweet, like, and pin crazy?

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How to Build an Audience that Builds Your Business

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There was a time — not too long ago — when you could solve your sales problems by simply throwing money at television, print, and radio ads.

And that approach can still work … if you’ve got a lot of time and a lot of money.

But even if you do, traditional (interruptive) advertising has lost its mojo. People are dropping out, turning on, and tuning in … to content.

Your potential customers could not care less about how “creative” your ads are … but if you regularly give them the useful, interesting, and relevant content they’re already looking for online, you (and your business) can win.

So, how do you give your prospects what they want?

To answer that very question for you, we’ve built a powerful training resource called MyCopyblogger. When you register (at no charge) you’ll get instant access to nearly 100,000 words of proven marketing training in thirteen ebooks, (and our completely revamped 20-part Internet marketing course).

Take a quick look at what’s waiting for you …

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