How to Raise Money for Your Business

You know what sucks?

Talking to money people. Whether they want to buy you or invest in you, it’s just no fun.

And that’s if you can get their attention in the first place.

We’ve had those discussions ourselves earlier this year, and our answer is still no. It may always stay that way.

But I’ll tell you what doesn’t suck.

[ Continue Reading... ]

Last Day to Save on Our Small Business Marketing Summit

Small Business Summit at Content Marketing World

NOTE: Today is the last day to save $100 off registration with the code COPYBLOGGER. See you next month!

We’re only a month away from Copyblogger’s first ever Small Business Summit, but there’s still time to attend and save!

That’s right … we’re hosting the Small Business Summit on September 12, 2013 at the Cleveland Convention Center, as part of this year’s Content Marketing World. This one-day event features me, Sonia Simone, and some of the finest minds in content marketing, all drilling down into the tactics and strategies that actually work for small businesses.

The Small Business Summit is a completely stand-alone event — you don’t have to attend the rest of Content Marketing World. But it does perfectly complement the broader sessions if you want to enjoy a truly immersive experience.

[ Continue Reading... ]

21 Content-Related Business and Revenue Questions Answered

Image of Retro Red Phone

Note: This podcast is syndicated from my Entreproducer project.

In this third edition of our content marketing Q&A series we focus on your questions about business structure and revenue models.

Getting your head around the practice of regular and valuable content creation can be tough, but once you do … you’ve only just started building your business.

What kind of products or services should you offer? How do you hire the right people so you can scale? How do you actually build revenue?

In this 58-minute discussion, Robert Bruce and I cover …

[ Continue Reading... ]

Last Chance to Save on Our Small Business Marketing Summit

Small Business Summit at Content Marketing World

We’re only a month away from Copyblogger’s first ever Small Business Summit, but there’s still time to attend and save!

That’s right … we’re hosting the Small Business Summit on September 12, 2013 at the Cleveland Convention Center, as part of this year’s Content Marketing World. This one-day event features me, Sonia Simone, and some of the finest minds in content marketing, all drilling down into the tactics and strategies that actually work for small businesses.

The Small Business Summit is a completely stand-alone event — you don’t have to attend the rest of Content Marketing World. But it does perfectly complement the broader sessions if you want to enjoy a truly immersive experience.

[ Continue Reading... ]

The Second Coming of Affiliate Marketing

Image of Entreproducer.com Logo

It seems that a huge segment of the online content industry that had been previously vilified by “respectable” online “journalists” (use of quotation marks intentional and appropriate) is also finally being seen as another savior of online content.

Some are even trying to call it “commerce journalism.”

It’s actually called affiliate marketing. And it’s been around online at least since Amazon launched its Associates Program in the 1990s, but never given proper credit as a “respectable” monetization avenue.

Until now.

[ Continue Reading... ]

Introducing the New Synthesis: Get Way More From WordPress

Image of Synthesis WordPress Hosting Icon

If you’re an online publisher or content marketer using WordPress, understanding the value of great hosting is a must. In my 15 years of online publishing, I’ve found that it can make all the difference.

Page load speeds impact your visitor experience and your search engine rankings. And security is critical when it comes to malware, brute force login attacks, and a rash of other security emergencies that come with WordPress being the most popular CMS on the Internet.

At the same time, I hear people saying they’ll get better hosting once they start having a bit more success. Better to save money at first, right?

Logical … except you have to be prepared for success before it happens. If that big link, retweet, or Facebook share happens and your site goes down, you’re in a worse position than when you were totally obscure.

[ Continue Reading... ]