Content marketing tools and training.
In this day and age, substance matters.
What you say must be meaningful to the people you’re trying to attract.
Your content must solve real problems and satisfy real desires.
So why should it matter how you say it?
The reality is, how you say it has always mattered, and it matters even more today.
On the evening of May 1, 2011, two Black Hawk helicopters loaded with 23 Navy SEALs, a translator, and a dog named Cairo approached a residential compound outside Abbottabad, Pakistan.
Minutes later, one of the helicopters landed outside the target property. The other spiraled into the ground in a barely-controlled crash landing.
Not exactly according to plan.
The man.
The myth.
The legend.
All hyperbole aside, season two of the Internet Marketing for Smart People radio show kicks off with author, entrepreneur, and prolific blogger Seth Godin.
A lot has changed since Seth pioneered effective email marketing in the mid 90s. And he set the standard for many of us when he switched to blogging over a decade ago.
Image courtesy of Brian Nieman and adopted by the Library of Congress for their 9/11/01 exhibition.
We deliver a lot of daily advice here on Copyblogger. And yet, in the fast-moving world of online marketing, web publishing, and social media, there’s a lot to know.
We share additional content related to copywriting, content, social media, SEO, and online marketing from many sources across the web @copyblogger on Twitter.
Back in the 1950s, a bedridden man faced certain death from cancer of the lymph nodes.
Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen.
Three days after initial treatment, the man was out of bed and joking with nurses. As treatment continued, his tumors shrunk in half.
Ten more days later, he was discharged from the hospital … the cancer was gone.
