Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)

cover image of CMI study

Here’s a fact about content marketing that’s actually shocking.

The 2014 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs (sponsored by our own New Rainmaker) is out, and it includes a number of surprising findings.

Most notable is this: There remains a wide gap between the number of small business B2B marketers using content marketing (almost all of them) and those who believe their content marketing efforts are effective (less than half of them).

That’s right — 55% of small business B2B marketers using content marketing believe that their efforts are, at best, having zero impact. Something is clearly missing.

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Why the New Rainmaker is a Digital Media Producer

Back in the day, the Big Dream of any creator involved striking a deal with a name like Random House, Warner Brothers, or Atlantic Records.

Signing a deal with one of those immortal entities was considered the gold ring, the opening of the only door to independence, respect, and success in media and entertainment.

Then, in the course of less than twenty years, the Internet obliterated those power structures, leaving creators of all kinds — for better or worse — holding their futures in their own hands.

That game hasn’t just changed. It’s now an entirely new and different game.

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Does Your Copy Pass the “Forehead Slap” Test?

One of the most repeated rules of writing compelling copy is to stress benefits, not features.

In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase.

This is one rule that always applies, except when it doesn’t.

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How to Build a Lucrative Asset While You Make it Rain

In the days before the Internet, if you wanted to create and distribute any kind of content on a large scale, you needed to either be wealthy, have connections, win the cultural lottery of getting picked, or possess a nearly impossible combination of any of those factors.

Only a very privileged few had the resources to own a radio station, a recording studio, or a printing press.

Even fewer could cover the cost and supply the expertise required to keep those kinds of operations running.

But all of those problems existed before the Internet.

What now?

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How to Make Your Content a Star

the sun

Think about how many stars exist in the universe.

It’s hard to wrap your head around. Astronomers estimate there are 170 billion galaxies in the parts of the universe we can see, which extends 13.8 billion light-years in every direction.

If you multiply the number of stars in just our own galaxy by 170 billion, you get a septillion stars (that’s a 1 followed by twenty-four zeros). Of course, the true number may actually be infinite, given that the universe is much larger than we can observe and could simply go on forever.

The vast majority of those stars are completely irrelevant to us, because we can’t even see them. On a moonless night, you can spy maybe 9,000 stars with the naked eye, and a good pair of binoculars might get you to 200,000.

That alone is a lot of stars. And they are mostly too far away to have any direct impact on us.

But one star is different.

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5 More Great Speakers for Authority Intensive (Event Now Sold Out)

CB-ai-speakers

Update: The Authority Intensive conference is sold out for 2014.

We’re still more than three months away from Authority Intensive, May 7-9 in Denver, and we’re almost sold out. With this lineup, I’m not surprised — I feel lucky just to be hosting this thing.

If you’re still on the fence, there’s good news … we’ve added even more great speakers. Let me tell you a bit about them before you head over to secure your spot for the content marketing event of the year.

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