Content marketing tools and training.
I took a serious break from speaking after last year’s SXSW, because we’ve got a ton of great stuff coming to you from Copyblogger Media this fall. I needed to keep focused on delivering well ahead of those impending launch dates.
But as summer ends and fall kicks in, you can always find me speaking at a few select conferences. This post will let you know where I’ll be and how to save money when attending.
Everywhere you turn these days, you hear about authenticity.
They say you’ve got to be real in order to connect with today’s social media savvy audiences and consumers.
But it’s not necessarily true.
Go out and be “real” when you’re having a bad day, and people will quickly call you out for not reacting in the “right” way.
Or, cross a line with your audience that disturbs their expectations of you, and you’ll quickly find that people didn’t want that much of the “real you” after all.
It’s the debate that never ends…
Do those long copy sales pages actually work?
Do people really read that much these days?
And, more importantly, do they actually buy from them?
The answer:
They not only work, they often work better.
Of course, that’s only if long copy is the right call, and done correctly.
As we’ve said around here a few hundred times, smart social media marketing is actually content marketing.
Why?
Because people love to share content on social networks.
If that content is yours, you’re being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you enough to buy from you.
Ever had a great idea, and then started to doubt yourself?
Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a completely new site concept.
How can you be sure it will work? Should you ask for feedback?
I’ll answer both of those questions in this article, but first I need to tell you a couple of stories from the nutty worlds of music and film.
The good folks over at Problogger have released another excellent blogging manual, this time focused specifically on business blogging.
It’s written by Mark Hayward, a very cool guy who I’ve followed for years.
Mark caught my attention four years ago after he purchased a small business on a Caribbean island that had no customers, no cash flow, and very little hope. With a hefty monthly mortgage payment to meet, he did what any sensible island business owner does.
He started to blog.
