Where the Hell is Matt?

Apparently, Stride Gum gets how this whole viral video thing works.

After you watch the video (it’s worth it), and read through the 3,876 (!) comments, visit Matt’s site and get the whole story.

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How Co-Registration Can Build Your Fan Club Fast

Building Your Fan Club

What if you could have other websites out recruiting subscribers for you, 24/7?

That’s basically how co-registration works. You make arrangements with partners to offer your email newsletter (or blog posts via email) for potential readers to subscribe to. If your offer is compelling enough, the subscriber will be automatically added to your email subscription list after they opt-in.

There are various ways to go about this, some better than others, but each with unique considerations to keep in mind. There are paid arrangements, barter arrangements, and sometimes hybrids. Keep in mind that this is in no way buying or trading email addresses — it’s simply a form of off-site advertising that offers an opt-in subscription to your content, plus any relevant bonus reports or tutorials that you may offer as an enticement.

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Thoughts on Persistence

“My great concern is not whether you have failed, but whether you are content with your failure.”

– Abraham Lincoln

Congratulations to the Dallas Mavericks on their best season in team history. Let’s hope they’re not content.

How to Sell RSS (Or Where the Feed Fanboys Drop the Ball)

I see these lists all the time, and they never cease to amaze me.

Steve Rubel offers us a post entitled “35 Ways You Can Use RSS Today.”

Here’s a few samples:

Get hotel deals from Marriott
Learn a new word every day using RSS
Track the latest sales with Dealcatcher
Subscribe to the Target circular
Subscribe to movie reviews

Go ahead and check out all 35 if you’d like.

Now, tell me — couldn’t you rewrite that headline to read:

“35 Ways People Used Email in 1998 (And Still Do Today)”

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5 Steps to Pay Per Click Advertising That Works

Building Your Fan Club

Compared with the ineffective crapshoot that is traditional advertising, there’s no better way to get targeted traffic than through pay-for-performance keyword advertising in search engines. If you’re not clear on what pay per click ads are, those are the sponsored links that show up when you perform a web search in Google, Yahoo and other search engines.

While more targeted than offline advertising or banner ads, it’s certainly possible to throw away a lot of cash with pay per click. The way to do that is to fail to think strategically about where you send people who click on your ads.

The goal of pay per click advertising is to get in front of searchers who are looking specifically for what you have to offer. This takes careful keyword research, strategic bidding, and compelling ad copy just to get the click.

The problem is, that’s where most people stop.

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It’s Dangerous Out There . . .

I had a chat with my friend Prince Campbell (a/k/a Chartreuse) this weekend, which isn’t all that out of the ordinary.

What made it a bit different was the cease and desist letter he had received from Time, Inc.

It goes without saying that he hadn’t called me to chat about basketball.

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