SEO Secrets Revealed

The “secrets” may surprise you.

Nick Wilson of Performancing has put together a great post that truly breaks down the methodology involved with search engine optimization in a world controlled by Google’s relevancy algorithms. Whether he knows it or not, Nick’s thoughts on this topic last year provided some validation for the ideas behind starting Copyblogger in the first place, but here he ties it all together perfectly.

Check it out.

Why the AdWords Landing Page Fiasco Won’t Hurt Bloggers

What a terrible morning it was last week when many Google AdWords advertisers woke up to find that many (if not all) of their sweet low-cost-per-click bids had been disabled, and minimum bid requirements enacted that killed any chance for a return on investment. Turns out Google tweaked its landing page relevancy algorithm, with disastrous results for many big-spending AdWords players.

Scott Karp has been on top of this issue, mainly from an affiliate marketing standpoint, and I agree with him that a transition from pay-per-click to cost-per-action is beneficial to both Google and advertisers. But the reasons for the recent trauma may not be all that nefarious, and instead simply a reflection of the way Google tends to evaluate relevancy.

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Link Karma

Ever since the Indie Virus spawned in the Copyblogger comments four months ago, many smart people have concocted their own branded link viruses. Witness Blog Tipping, Link Leak, and plenty of others I’ve missed or forgotten (leave your linking meme in the comments and I’ll update).

Due to my blogging style, I don’t link out as much as I’d like. So, to make sure I take the time to do so on a regular basis, I’ve decided to create my own weekly link feature called Link Karma. I know how important it is to link out to others, and you should too — if for no other reason than because what comes around goes around.

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7 Reasons Why List Posts Will Always Work

image of magnetic headlines

It’s a blogosphere favorite for good reason — “list” content works, in large part due to the attention-grabbing power of the headline.

What may be news to some bloggers is that the effectiveness of this type of headline and content is as old as the advertising hills. So you shouldn’t worry about it dying out anytime soon.

Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. A nice quantifiable return on attention invested goes a long way toward prompting action, and as long as you deliver with quality content, you’ll have a satisfied reader.

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How to Write a Killer “How To” Article That Gets Attention

image of magnetic headlines

Picture your blog post being retweeted thousands of times on Twitter, and shared all over Facebook. By the time you finish reading this article, you’ll be in a better position to make that scenario a reality.

It’s no secret that “how to” articles and blog posts are some of the most sought after, linked to, and bookmarked content online. People want useful information, and they’ll reward you by promoting it to others when you provide it.

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Do Keywords in Post Titles Really Matter?

image of magnetic headlines

It’s an epic battle of biblical proportions in the blogosphere.

The search engine optimization camp says keywords are the most important aspect of a blog post title.

How else will you rank high in the results and get clicks by searchers, they say, if the right keywords are missing from the title? And right or wrong, don’t even try to get an article republished out of an article marketing directory without some sweet keywords in your headline.

On the other hand, you’ve got the purist “write for humans” camp, who collectively scoff at the notion of keyword research for headline writing.

What’s the point of search optimized post titles if no one reads (and links) in the first place? And search engine traffic isn’t really all that important to most bloggers anyway, they vehemently maintain, especially compared to high-quality referral traffic from links.

Well, here’s the verdict.

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