It’s Dangerous Out There . . .

I had a chat with my friend Prince Campbell (a/k/a Chartreuse) this weekend, which isn’t all that out of the ordinary.

What made it a bit different was the cease and desist letter he had received from Time, Inc.

It goes without saying that he hadn’t called me to chat about basketball.

[ Continue Reading... ]

Effective Advertising That Builds Your Fan Club

Building Your Fan Club

It’s ironic, isn’t it?

Bootstrapping, tech-savvy entrepreneurs use blogs as ultra-low-cost tools for free promotion in lieu of an advertising budget, often with great success.

Meanwhile, existing businesses are carefully looking into this “whole blogging thing” trying to determine if it’s a worthwhile return on investment that supplements their current marketing.

If only—like chocolate and peanut butter—we could get these two groups together, eh?

[ Continue Reading... ]

How to Get Huge Viral Buzz for Your Start-Up

  1. Hire a prominent blogger.
  2. See #1.

Further discussion — too many links to count.

Here’s Robert’s thoughts.

Subscribe to Copyblogger today!

Business Bloggers Rock

Big companies are paying big money to another company that creates and manages private, branded online communities.

Why?

  • 82% of community members said they were more likely to recommend the company’s products than before joining the community
  • 54% said they were more inclined to purchase products from the company since joining the community

You’re doing the same by blogging, for very little (if any) out of pocket.

Therefore, you rock.

But please, don’t feel like you need to post every day to succeed. In fact, one or two quality posts a week is likely all that is necessary.

Here’s 10 reasons why I may be right about that.

Subscribe to Copyblogger today!

The Number One Rule of Niche Marketing

It’s been nice to riff on One Thousand Paintings this week, because it’s provided an opportunity to make several (in my mind) important points about the realities of effective modern-day marketing. However, because I personally am a fan of Sala’s concept, I’m worried that the larger point may have been missed.

I greatly appreciate everyone who stepped up in the comments and said:

“Huh?”

In all likelihood, an overwhelming percentage of my readers probably remain puzzled at the appeal of this project. And I’m glad that people stepped up and said so. I think more would have done the same, except perhaps that they were afraid of being publicly contradicted.

The only people I took issue with were those that intimated that the project was a fraud or sham, which it clearly is not.

Here’s the deal — in a long tail and short tail world, the vast majority of people are not going to “get” what you’re doing. In fact, that’s the key requirement.

So, remember this:

The more people who think you’re crazy, the more likely you’re on the right track.

Subscribe to Copyblogger today!

Why One Thousand Paintings Works

What a fantastic phenomenon One Thousand Paintings has become in the last 24 hours for the Zürich-based artist Sala. In case you haven’t checked it out yet, Sala is selling 1,000 paintings of the numbers 1-1,000. The selling price of each painting is calculated like this:

  • Value = 1000 – number.
  • Initial discount: 90%.
  • Current discount: 60%.
  • The discount will decrease by an absolute 10% for every 100 paintings sold.
  • Min. price: $40.

The project launched in February of this year. After several months of incremental sales, Sala had sold 105 paintings as of May 29. Yesterday he hit the tipping point, and as of this writing the tally is 413. Not a bad day and a half, thanks to a flood of viral linkage prompted by a mention in BoingBoing.

When I blogged about this yesterday, one commenter wondered what this had to do with copywriting. The answer is simple.

Just about everything.

[ Continue Reading... ]