Marketers tend to get very caught up in thinking about how to persuade people to buy a product or service. Which makes sense … but it’s often jumping the gun.
Because it’s quite common (and perhaps increasingly so) that we have to market our ideas — and connect our beliefs with those of our audience — before we can do any business.
Which is why, for my money, one of the greatest content marketers working today is astrophysicist Neil deGrasse Tyson.
You think your product or service is a hard sell? Try astrophysics. (So many science, so many math.)
Or even worse, scientific literacy. Challenging your own confirmation biases and saying good-bye to certainty. Yeah, that’s a door-buster.