Hang out around this place for more than ten minutes and we’ll hit you over the head, telling you to create some high-quality content.
And by “high-quality,” we mean the good stuff. Not spun, fluffed, scraped, or otherwise mass produced for pennies a word.
Something people want to read. (Or listen to, or watch.)
So if you create that kind of content (or hire someone to create it for you), you’re set, right?
When I quoted Robert Rose saying, “Great content wins. End of story,” did I mean that great content promotes itself? That if the content is good enough, content fairies fly down and magically transport it to the eyes of an adoring audience?