Editor’s note: The original version of this post was published on March 19, 2010.
You’ve heard it a thousand times: the money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list.
So, how do you get people to sign up for your email newsletter?
You probably already know the answer to this one: Reward them. Give subscribers something great as a “thank you” for signing up. This is usually some form of content — a useful video, a killer ebook, or an exclusive podcast.
Sure, everyone else does that. Because it works.
It works … if you do it the right way.