About the author

Sonia Simone

Sonia Simone is co-founder and Chief Content Officer of Copyblogger Media. Get lots more from Sonia on her podcast, Confessions of a Pink-Haired Marketer, or come hang out with her on Twitter.

The Betty Crocker Secret to Email Marketing that People Want

a tested secret to motivate people to sign up for your list

Editor’s note: The original version of this post was published on March 19, 2010.

You’ve heard it a thousand times: the money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list.

So, how do you get people to sign up for your email newsletter?

You probably already know the answer to this one: Reward them. Give subscribers something great as a “thank you” for signing up. This is usually some form of content — a useful video, a killer ebook, or an exclusive podcast.

Sure, everyone else does that. Because it works.

It works … if you do it the right way.

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What Effective Selling Looks Like (and What Doesn’t)

Image description

Editor’s note: The original version of this post was published on September 25, 2008.

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life.

You don’t have to do anything scary. Like sell, for example.

Now if that works for you, that’s terrific. So does it?

The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content.

And who are nonetheless still broke.

It’s easy to think that if your audience loves you, all that love will translate automatically into paying customers. But if one of your goals is a financial payoff from your content, you still have some work to do.

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Steal This Trick: What Confident Content Marketers All Have in Common

man with wide eyes and glasses - stand out by getting weirder

Editor’s note: The original version of this post was published on October 23, 2009.

There are a million techniques that make your content better and more popular.

(Probably a half-million just here on Copyblogger.)

Strong headlines, smart copywriting techniques, storytelling, humor, etc.

But there’s one insider trick that makes the rest of it easy.

It starts from the very beginning, when you’re figuring out what type of content you want to produce.

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Reminder: Webinar Tomorrow on Avoiding Product Fails

free webinar - how to avoid product failure

Just a reminder that tomorrow Chris Garrett and I will be leading a webinar on The 3 Reasons People Fail When Creating Products Online.

Chris and I have taught lots and lots of folks how to build successful products and businesses on the web — and we’ve also seen some patterns that consistently result in frustration and failure.

We’d love to help you kick all of the “Fail” parts to the curb, so you can get on with the good stuff: creating and marketing products that your audience will love.

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Webinar: The 3 Reasons People Fail when Developing Online Products

free webinar - how to avoid product failure

I wrote a post last week about the awesome things that can happen when you build a business around selling your own products or services.

If you haven’t read that post, spoiler alert: You make more money.

It’s also fun, and interesting, and lets you connect with your audience in a deeper way, beyond the connections you make on your blog or social media accounts.

But it’s not all rainbows and unicorns.

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2 Ways Your Business Can Be More Like the Apple Store

find the most profitable slice of the market

Any one of us would have been proud to create the retail giant Best Buy. It’s a powerhouse.

At its peak, Best Buy controlled about 19 percent of the electronics market. They’ve sold lots and lots of stuff. And they still do. Any kind of television or MP3 player or computer you want, Best Buy probably has it.

If you could collect all of the profit from just one Best Buy store, that would be extremely cool, right? You’d have every customer in the neighborhood, and you could sell each one exactly what they wanted.

Now compare that to a store that sells just one brand of computer. Just one brand of MP3 player. Just one brand of smartphone or tablet.

That doesn’t seem like it would do as well, right?

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