Editor’s note: The original version of this post was published on September 25, 2008.
There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life.
You don’t have to do anything scary. Like sell, for example.
Now if that works for you, that’s terrific. So does it?
The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content.
And who are nonetheless still broke.
It’s easy to think that if your audience loves you, all that love will translate automatically into paying customers. But if one of your goals is a financial payoff from your content, you still have some work to do.