Reminder: Webinar Tomorrow on Avoiding Product Fails

free webinar - how to avoid product failure

Just a reminder that tomorrow Chris Garrett and I will be leading a webinar on The 3 Reasons People Fail When Creating Products Online.

Chris and I have taught lots and lots of folks how to build successful products and businesses on the web — and we’ve also seen some patterns that consistently result in frustration and failure.

We’d love to help you kick all of the “Fail” parts to the curb, so you can get on with the good stuff: creating and marketing products that your audience will love.

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Webinar: The 3 Reasons People Fail when Developing Online Products

free webinar - how to avoid product failure

I wrote a post last week about the awesome things that can happen when you build a business around selling your own products or services.

If you haven’t read that post, spoiler alert: You make more money.

It’s also fun, and interesting, and lets you connect with your audience in a deeper way, beyond the connections you make on your blog or social media accounts.

But it’s not all rainbows and unicorns.

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2 Ways Your Business Can Be More Like the Apple Store

find the most profitable slice of the market

Any one of us would have been proud to create the retail giant Best Buy. It’s a powerhouse.

At its peak, Best Buy controlled about 19 percent of the electronics market. They’ve sold lots and lots of stuff. And they still do. Any kind of television or MP3 player or computer you want, Best Buy probably has it.

If you could collect all of the profit from just one Best Buy store, that would be extremely cool, right? You’d have every customer in the neighborhood, and you could sell each one exactly what they wanted.

Now compare that to a store that sells just one brand of computer. Just one brand of MP3 player. Just one brand of smartphone or tablet.

That doesn’t seem like it would do as well, right?

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What Makes the Difference Between Success and Failure Online?

exploding the myths of online business

Running an online business seems simple. All of those guru-type people make it sound that way. But what happens when it isn’t?

On paper (or in pixels), it all looks pretty straightforward.

Start an online-based business around helping people reach a certain goal. Maybe it’s a fitness goal, or a parenting goal, or learning a new professional skill.

Online education is exploding, so we know that more and more people are looking online to learn a task or skill they care about.

Some people seem to start a small site, gather an interested audience, and then before you know it they’re making a living with a course, a coaching program, or even a simple ebook.

But when you try it … it’s not so simple.

(It wasn’t so simple for me, either. Not by a long shot.)

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Last Day to Join the Certified Writers Program

the difference is strategy, perception, and a higher pay grade

Last week on Twitter, our own Demian Farnworth reminded us of a stark, lovely post he’d written about just how hard the life of the writer can be.

The piece was called The Year of Falling Apart, and detailed how — even when he’d taken the leap to follow his dreams and live as a writer — he still wasn’t happy. In fact, he was miserable.

I thought it would be the year of flying.

It was the year I fell apart.

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5 Smart Content Strategies from a Stellar Marketer of Ideas

Quote from Neil deGrasse Tyson -- 'We should all build libraries of thought for ourselves, not knowing how we might use them in the future'

Marketers tend to get very caught up in thinking about how to persuade people to buy a product or service. Which makes sense … but it’s often jumping the gun.

Because it’s quite common (and perhaps increasingly so) that we have to market our ideas — and connect our beliefs with those of our audience — before we can do any business.

Which is why, for my money, one of the greatest content marketers working today is astrophysicist Neil deGrasse Tyson.

You think your product or service is a hard sell? Try astrophysics. (So many science, so many math.)

Or even worse, scientific literacy. Challenging your own confirmation biases and saying good-bye to certainty. Yeah, that’s a door-buster.

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