Try This: A Valentine’s Day Promotion for Content Marketers

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So you’re a happy internet marketer, writing awesome relationship-building content to promote your business.

Today I want to suggest a quick, simple promotion you can put together in the next couple of days and fire off next week. The business purpose? To strengthen one of the most important aspects of your business.

Every business needs a steady stream of new prospects, and there’s a lot of information out there to tell you how to attract and nurture those new prospects.

But most businesses — large and small — tend to chase new customers at the expense of their existing customers.

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by Sonia Simone 73 Comments

Is it Finally Time for You to Step Up?

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A frail older woman, never married. Living in a large house that she has inherited. Her materials needs are met, but her days are lonely.

Health challenges have confined her to a wheelchair, and she is feeling increasingly isolated. Increasingly … useless.

Her life has very little meaning, and less pleasure. She wonders why she keeps going. And sometimes, very late at night, she considers simply … quietly saying good-bye.

But not today. Today she is having a visitor for tea, a friend of her nephew’s.

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by Sonia Simone

Save $100 on SMX West: Search Marketing Expo in San Jose, CA

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The landscape of search and search engine marketing changes constantly.

To keep up, stay ahead, grow your business, and get more (and better) traffic to your site, you need the right help.

Search Marketing Expo is a conference that offers more than 50 cutting-edge sessions (as well as invaluable networking opportunities) covering the search marketing strategies and tactics you’ll need to thrive in 2013 and beyond.

Whether you are a beginner or a search marketing expert, whether you work at (or with) an agency or manage search marketing in-house, SMX West has programming to fit your needs.

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by Sonia Simone 64 Comments

How to Transform Yourself from an Underpaid Copywriter into an Authoritative Content Producer

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You probably know that business and marketing are moving in a new direction.

You know that it’s based on producing high-quality content that attracts an audience and nurtures prospects.

And you might know that, increasingly, the author is going to be at the center of it all.

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by Sonia Simone 32 Comments

The Best of Copyblogger in 2012

For a mere blog, Copyblogger has been around for quite awhile now. And we’ve developed a few traditions.

One of them is that every year, just around the time when you wondered if your relatives were ever going home, we slip in a “Best of Copyblogger” post right before New Year’s.

It’s a chance for you to catch up on something you might have missed.

And it lets us revisit content we are particularly proud of.

These are some of our votes for the best Copyblogger articles from 2012, based both on your enthusiasm and our own.

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